You Should Do
You Should Keep it Simple: Choose easy-to-read fonts and stay with the traditional size for business cards. Avoid using bright colors if you are in a traditional business such as finance or consulting. A bright background such as white, beige or light gray and dark text such as black, navy or dark grey both looks professional and is easy to read. However, if you are in a creative business such as an artist, a fashion designer, or home-business opportunity, adding a little bit of a color won’t hurt and can show your very creative side.
You Should Use the Back Side of the Card: If you are doing business with other countries, make sure you use the back side of the card to print the same information in a different language. For example, a person who does business both in the U.S. and Latin America may want to have the information printed in English on one side and Spanish on the other.
You Should Include the Right Information: Make sure you include relevant information on your card. Your name, title, company name along with your logo, email address and phone number should be definitely on your business card. If space permits, physical address of your company, company website and cell phone number can also be included on your card.
What You Shouldn’t Do
You Shouldn’t Make it Cheap: Don’t use thin and cheap paper. This can make the other person wonder about the quality of your services. You don’t need to go to a professional designer for a business card but compare the quality of printing when shopping for your business card.
You Shouldn’t Use Clip Art: Never use clip art on your business card. If you are a freelancer and don’t have a company logo, you may want to use a professional picture of yourself on the card. Another option may be to simply not use any type of picture or logo and only include your name and title.
You Shouldn’t Keep Outdated Cards: If you run out of your cards and need to go to a networking event, don’t take your outdated cards, which include the wrong company name or wrong email address, with you. Instead, be honest and tell them that you run out of your business cards but would be happy to email them your information after the event.
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