3 Ways As A Home-Based Business Owner You Might Be Leaving Money On The Table

Cease excess spending and increase profitability

When running your own business, whether it be online or offline, it’s always important to try and squeeze out as much money as possible. Every dollar not spent on wasted is potentially another dollar to count toward profit.

We all know the value of hitting profitability these days and keeping costs as minimal as possible. With all of this in mind, here are three different ways entrepreneurs and small business owners can start saving more while increasing profitability in the process.

1. Get your money back on your taxes

Nobody likes to talk about taxes, let alone pay them; however, it’s something all of us need to do. The good thing about having your own business is that there are several ways you can write off your expenses and advertising. 

Small business owners often pay more in taxes than they probably need to. If you’re currently doing your business’s taxes, and/or your personal taxes, talk with a certified public accountant. Ask them to review your returns before you file them. He or she can tell you if you’re overpaying and they can provide some recommendations. Should you be overpaying your taxes, you can get money back from the government even years after your taxes have been filed. 

3 Ways As A Home-Based Business Owner You Might Be Leaving Money On The Table

2. Eliminate excess costs

It’s also important to not frivolously spend just because you are a business. With so many online marketing and finance management tools that are readily accessible on the internet today, you may find yourself with multiple subscriptions and monthly recurring costs.

Take the time to review your monthly expenses – not just how much you are spending but also where you are spending those dollars. More often than not, businesses spend hundreds of dollars every month on excess tools, advertising and subscription-based services they simply forgot about and no longer use. 

3. Focus on your existing customers and traffic sources

If you want to grow a successful business online, you need to focus on each of your customers and their value to your company. We all know it’s more costly to try and acquire a new customer than it is to generate new sales from an existing customer.

With this in mind, more small-business owners should focus on increasing lifetime value from their existing customers while also using advertising skill methods like re-marketing to bring existing users back to your site time and time again.

At the same time though, it’s also about building trust and loyalty.

Some of the best small-business owners in the world today have loyalty programs in place that entice customers to spend and come back to their website or business. The more a customer spends, the more rewards they receive, much like we see with many credit cards.

3 Ways As A Home-Based Business Owner You Might Be Leaving Money On The Table

BONUS

I thought this might be a great bonus“NUGGET” for all small-business owners.

Say that your prospects does NOT want to purchase your product or join your team with your primary small-business, right?

Then your duty owning that small-business is to leave NO MONEY on the table period.

So, they say “no”, right?

Cool, no problem, u ain’t mad. O.K.

Then always keep tools in your arsenal to help them build any small-business they are building. A great tool to keep is a lead list building system to help ALL small-business owners to build a list, get traffic to their offer, and collect leads.

Buy leaving NO MONEY on the table, you should be offering them that tool.

Take the motivation off of getting the sale, and solve their real problem, which is lack of traffic, leads, and sales with whatever they are building.

Just remember this, no matter what your product, service, or company is, as a small-business owner you are in the “home-based business niche” and can always be of service and positioned to help other small-business owners build their businesses.

Never forget that. So, I hope this helps!

These are just a few ways small-business business owners can eliminate costs and increase profits. Be sure to evaluate your business and see where you might be able to squeeze some extra money out of your business while leaving less on the table.

Thanks visiting my website and reading this article.

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Dedicated to your success,

Miss Carla

Carla Moore Speaks

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Identify and Locate Your Ideal Customers-5 Ways

Take a minute to think of something that you know absolutely everybody likes.

What came to mind? Vacations?

Well, time off actually stresses some people out more than it relaxes them.

Puppies? Some people are afraid of or allergic to dogs. Chocolate? As strange as it might seem, not everybody loves it.

It’s hard to think of something, isn’t it?

People are different—we all like, want, and need different things. Our choices are motivated by our personal thoughts and preferences. Emphasis on the word personal.

Your business works the same way. It’s not a “one size fits all” solution. There are certain people who will absolutely love your product or service and rave about it until the cows come home. Others? They simply won’t see the point or value in what you’re offering.

It’s for this very reason that it’s so important to identify your ideal customer—and that’s exactly what we’re talking about here. From defining what exactly an ideal customer is to actionable tips you can use to discover your own, this post is sure to have you narrowing your focus and refining your strategies. Let’s get into it!

Who is your ideal customer?

Before you can charge ahead and zone in on your target, you first need to have a solid handle on what exactly an ideal customer is.

When you think about it this way, the entire concept is quite simple: Your ideal customer is someone who gets their exact needs met by what you’re offering.[

Makes sense, right? But, most companies niche it down even further than that in order to develop a true, comprehensive understanding of their customer.

what-is-an-ideal-customer

Let’s take the example of a car salesman. Using the simple definition, the salesman’s ideal customer would be anyone who has even remote interest in buying a car. That’s still pretty broad, isn’t it?

However, this salesman specializes in top-of-the-line, luxury vehicles. So, he’s probably not going to spend a lot of time with that college graduate who’s looking for a $2,000 beater. Instead, he’ll focus his time and energy on high-income professionals—likely in their 30s to 50s—who want a car that’s a status symbol. See the difference?

So, yes, your ideal client is someone who benefits from your product or service. But, it’s also defined as someone you most want to target with your marketing and promotions based on your current business situation. Perhaps you’ve been mainly reaching creative freelancers, but you’d rather shift your focus and work with more agency founders. Your existing customers may not necessarily be your ideal ones.

In a perfect world, your ideal customer will marry both of these aspects. They’re someone who sees tons of value in your product or service, but will also help push your business in the direction you want to go.

How do you find your ideal customer?

Now that you know what exactly defines an ideal customer, it’s time to get to work and reach them! How? Here are the steps you need to take.

Identify and Locate Your Ideal Customer

Step 1: Know Your Product or Service

First thing’s first, you need to have a solid understanding of your business. That doesn’t just mean knowing the ins and outs of your financials or being able to recite your website copy in your sleep. Instead, you need to have deep knowledge of your business from your customer’s point of view.

Get out a notepad and pen and jot down exactly what you offer to your customers. What problems do you solve for them or what challenges do you address? Why should people buy from you instead of your competitors? What sets you apart?

Who actually benefits the most from your product or service? When it comes to this question, you need to be honest with yourself. It’s not enough to determine who you want to benefit most—you need to identify who is actually finding value in your offerings right now.

Step 2: Determine Your Goals

Once you’ve looked at your business through your customer’s eyes and identified who is currently buying from you, it’s time to determine what your goals are.

Are you happy with this current type of customer and, more importantly, are they happy with you?

Or, do you feel that you’re not appropriately targeting the people who would value your business the most?

For example, you’ve been working with a lot of startup founders, but would like to form partnerships with more enterprise-level companies.

As mentioned above, your current clients or customers may not be your ideal ones. Maybe you’ve noticed that your customer retention rate is really low—people are buying once, but not returning. Perhaps you’ve been on the receiving end of a lot of customer complaints. Or, maybe you just want to shift your focus, change your business model, and reach a totally different audience.

This is the time to outline your goals. Determining what specifically you want to achieve will help you alter your strategies when it comes to your customers. Just think—if our car salesman set a goal of reaching $10 million in sales this year, he’s probably going to stay far, far away from those broke college kids.

Step 3: Analyze Past Interactions

Your past interactions with customers can reveal a lot—both good and bad. Combing through any major mistakes and successes with previous or existing customers will definitely help you in narrowing your focus.

First, look back on any huge flubs that made your stomach turn. Did those incidents have anything in common? Perhaps they all resulted from miscommunications with clients in totally opposite time zones from you. That means you may want to stick closer to home and only work with people in easier-to-manage time zones in the future.

Also take some time to go through any big wins. Whether it’s reading through your customer testimonials or paging through old emails to find those major accomplishments, you should also try to identify any common threads here. Maybe those customers all had the same problem you were able to address with your product or service. Perhaps they were all in the exact same industry.

Sort through your past interactions and pull out what you can. That information will all be incredibly valuable in the next step.

Identify and Locate Your Ideal Customer

Step 4: Build a Customer Profile

You’ve done your research, put in the legwork, and are ready to outline everything that makes your customer tick. This is when you’ll build your customer profile, which shares all of that need-to-know information about who exactly you’re trying to target.

This process involves answering some important questions that cover everything from basic demographics to what influences their buying decisions. Find out as much as you possibly can about your particular customer. The more you know, the more powerful you’ll be.

If you really want to get inside your buyers’ heads, customer interviews are an effective tool. Pick a few of your current customers and set up a time to chat. Ask the right questions, and you’ll learn what they love about you, what they don’t like about you (I know, ouch), as well as what inspired them to choose you over your competitors. That information straight from the horse’s mouth is invaluable.

Step 5: Remember Your Hard Work

So, you pulled together a detailed profile of your ideal customer and made sure everyone on your team was on the same page. Now what?

Unfortunately, many businesses make the mistake of putting all of the time and research in, and then just letting that information sit there unused. If your goal is to target those specific customers in order to continue improving your business, you need to always keep the information you gathered at the top of mind. It should influence every move and decision you make.

remember-your-hard-work

Simply saying you want to target those people isn’t enough—the act of defining your ideal customer won’t bring them to you. You need to take that information, put it into play, and get to work!

Conclusion

Identifying your ideal customer can seem like an overwhelming and daunting task. However, it’s an important step in growing and improving your business, and with these five steps, the process doesn’t need to be overly complicated. Follow along and you’re well on your way to not only reaching new customers—but the right ones.

Thanks for reading and visiting my website.

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Dedicated to your success,  

Miss Carla

Carla Moore Speaks

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email: misscarlamoore@gmail.com
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P.S. LIKE MORE MARKETING TIPS LIKE THESE?


How Do I Earn In Affiliate Marketing? One Way

The basic principle is very simple: Sign up to an affiliate network and promote it. Yesssss, that simple!  

Most people see the great results that experienced affiliate marketers are having and think that making big bucks is quick and easy, but my experience as an online affiliate marketer has taught me different: Building a good income source with affiliate marketing is a long run.

Yeah, that’s the truth you may don’t want to know about.

But hey, don’t get me wrong. It is a long journey, but it’s totally possible and worth it.  

In this post, I will explain the basics of affiliate marketing very briefly and even offer a FREE Training you can use to start making money as an affiliate right away! Ready? Let’s get into it!  

What Is Affiliate Marketing

This title may seem a little too techie for anyone who is just starting.  

Don’t worry though, it is not that complex.  

An affiliate marketer is a person who earns a commission for promoting, or marketing, somebody else’s product.

Affiliate marketing itself, is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.

As an affiliate marketer, you just need to search for a product you like and may enjoy.

With affiliate marketing, you will never have to deal with inventory management or customer support, as those issues are responsibilities of the seller. All you have to do as an affiliate is to build a link between the seller and the consumer. You can use social media, videos, blog articles, reviews and anything you can think of to make that happen.  

Carla Moore Speaks- I want to help ‘YOU’ break the chains of personal generational poverty. I want to show you how to MONETIZE the Internet, mobile smart devices, social media platforms, marketing tools, education to build a full-time income from home.

Is that how hundreds of dollars are earned every single day?

That’s right! The magic of affiliate marketing is that it lets you generate massive amounts income. If you put a little of initial effort in an affiliate campaign, you will start to get an income as consumers purchase the product over the following days and weeks, even if you are not in front of your laptop.

A perfect income source…right?

That’s why affiliate marketing is by far my favorite method to make money online. I’ve made money in it for years now. You can learn how I do it with my current affiliate program.

This program has a FREE video that explains the products the whole process of becoming a successful affiliate: from the very beginning, all the way to getting your deserved commissions. You should totally check it out if you want to get into affiliate marketing!

Now that you understand how this business works, you can start your own journey as an affiliate marketer. I consider affiliate marketing as the easiest and most effective way to make money online. PS: Did you find this answer useful?   If so, it would make me really happy for you.  

What are the best affiliate programs to join?

There are a lot of affiliate marketing programs out there. I recommend to choose a program with the following criteria:

  • a low-cost monthly membership fee
  • it has all the training you need in order to succeed
  • you get a good commission in order to be able to have profit for traffic and scale it up fast
  • a step-by-step process
  • right mentors who actually care to help; not only about upsells

I recommend this affiliate marketing program and products. You should have a look at the inside of this company which was created and started by top affiliate marketers who actually care about their affiliates and really give you all the info you need to succeed.

Straight to the point and chronological order for you to know how the full process to succeed. I will personally help you if you join it through me! If you want to get on a call with me or connect with me to know more send me a message or leave your contact in the comments!

Thanks for reading and visiting my website.

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Dedicated to your success,  


Miss Carla

Carla Moore Speaks

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email: misscarlamoore@gmail.com
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Why You Need Multiple Streams Of Income

Having multiple streams of income is not just for luxury anymore, it has become an economic necessity. With unemployment at its peak, inflation rates at an all-time high, and many more financial issues, few people are fortunate enough to sustain and live with only a nine to five job.

It’s critical to consider additional and multiple streams of income.

Here’s a comprehensive list of some of the most important reasons why you need multiple streams of income:

SOCIAL SECURITY IS DEPLETING

Healthcare and prescription costs are rising, and there’s a higher chance than ever before for unexpected medical emergencies. In the past, you could rely on Social Security to help you pay the bills, and you might have noticed that that isn’t the case anymore.

In fact, you’ll probably run out of Social Security by the year 2035. Multiple streams of income are particularly useful during unexpected, urgent and emergency situations to prevent you from putting a serious dent in your retirement savings.

build long term wealth with multiple streams of income

BUILD LONG-TERM WEALTH

Having multiple streams of income can help you build long-term wealth, without having to work harder; consequentially securing your future. This can help you fulfill several goals. These can include ensuring your children receive great education, or fund your retirement.

opportunity for growth

ALLOWS RISK-FREE OPPORTUNITIES FOR GROWTH

When you have multiple streams of income, you have some cash to back you up as you take major business leaps, career changes, or capitalist ventures. Having financial backup allows you to take such risks with minimal repercussions.

multiple streams of income

PAYING OFF DEBTS, DOWN PAYMENTS AND MORTGAGES

Getting an education requires a lot of monetary investment, which often asks the student to go into debt. On average, a graduate leaves their college yielding $30,000 in debt. Paying off your mortgage, car loans, and credit card allowance are also a great use of multiple income streams as well.

building additional income streams

BUILDING ADDITIONAL INCOME STREAMS

Don’t put all your eggs in one basket. No matter how good we are at our jobs, the market has its peaks and valleys and we might end up getting the shorter end of the stick. Multiple streams of income are particularly handy in the event that one of the streams dries up AKA you lose your job and are living off of savings till you get the next job.

creating multiple streams of income

ENSURES JOB SECURITY

When you have multiple streams of income, your financial security does not depend on a single source. If economic changes require you to leave your job, you can rely on extra income. In fact, some people’s multiple income streams have become so profitable that they have walked away from full-time employment forever.

Financial freedom

IN CONCLUSION

On average, people have several diverse streams of income in order to create financially independent routes. Diversification being the keyword and the income sources include business, interest, dividend, rental, capital, and licensing income in addition to their 9-5 earned income.

Are you interested in getting started and adding another stream of income?

If that was a “Yes“, then by all means…

Learn more and take a FREE TOUR TODAY!

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Carla Moore Speaks

Miss Carla
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