What Should/Shouldn’t You Do With Your Business Cards?

You Should Do

You Should Keep it Simple: Choose easy-to-read fonts and stay with the traditional size for business cards. Avoid using bright colors if you are in a traditional business such as finance or consulting. A bright background such as white, beige or light gray and dark text such as black, navy or dark grey both looks professional and is easy to read. However, if you are in a creative business such as an artist, a fashion designer, or home-business opportunity, adding a little bit of a color won’t hurt and can show your very creative side.

You Should Use the Back Side of the Card: If you are doing business with other countries, make sure you use the back side of the card to print the same information in a different language. For example, a person who does business both in the U.S. and Latin America may want to have the information printed in English on one side and Spanish on the other.

You Should Include the Right Information: Make sure you include relevant information on your card. Your name, title, company name along with your logo, email address and phone number should be definitely on your business card. If space permits, physical address of your company, company website and cell phone number can also be included on your card.

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What You Shouldn’t Do

You Shouldn’t Make it Cheap: Don’t use thin and cheap paper. This can make the other person wonder about the quality of your services. You don’t need to go to a professional designer for a business card but compare the quality of printing when shopping for your business card.

You Shouldn’t Use Clip Art: Never use clip art on your business card. If you are a freelancer and don’t have a company logo, you may want to use a professional picture of yourself on the card. Another option may be to simply not use any type of picture or logo and only include your name and title.

You Shouldn’t Keep Outdated Cards: If you run out of your cards and need to go to a networking event, don’t take your outdated cards, which include the wrong company name or wrong email address, with you. Instead, be honest and tell them that you run out of your business cards but would be happy to email them your information after the event.

Thanks visiting my website and reading this article.

Hope this helps.

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Miss Carla

Carla Moore Speaks

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Is It Good To Have Business Cards – What Are The Benefits of Them?

Despite its relatively small size, a business card can be critical to the development of your small business.

As business cards are often handed to prospects and customers, they can be a highly personalized form of marketing. Their multiple design options also provide numerous opportunities to promote your business in a creative manner.

Here are 5 reasons why the old school business card is still important — and why if you don’t have them, design & order some, and why you should have a pocket full of them at all times.

1.) First Impression

As business cards are part of an introduction, they are important for making a favorable first impression. An attractive, eye-catching business card with all the relevant contact information can capture the attention of your prospect and help you remain in her memory well after your initial meeting. Business cards can also enhance credibility, as they can create a sense of professionalism and legitimacy for your business.

Carla Moore Speaks-Is It Good To  Have Business Cards - What Are The Benefits of Them?

2.) Building Your Brand

Business cards can help you establish your brand, which makes your company more easily identifiable. By including your company’s logo and advertising slogan on your card, for instance, you help to reinforce your brand with everyone who views your card. According to Nathan Ross Martin, president of NRM Creative Marketing in Atlanta, a common mistake that many companies make is that the design chosen for a business card differs from or fails to effectively incorporate the company’s brand.

3.) Low Cost

Business cards are relatively inexpensive, making them a cost-effective marketing tool for small businesses on a tight budget. A printing company can often produce hundreds of business cards for just a few dollars, and the abundance of online printing companies makes it easy to shop around to find the best deals. If you or a friend or family member possesses graphic design skills, you can even create and produce your own cards with the aid of an online business card program, which can further reduce your costs.

4.) Portability

Business cards can go wherever you go, making them an essential mobile marketing tool if your business requires you to travel frequently. If you often attend industry trade shows or business conventions, for instance, business cards can facilitate the process of establishing and maintaining contacts that can lead to future business opportunities. By keeping a stack of business cards with you at all times, you have the opportunity to continuously market your business to everyone you meet.

Carla Moore Speaks-Is It Good To  Have Business Cards - What Are The Benefits of Them?

5.) Business cards show you are prepared

Have you ever had someone write his or her contact information on a cocktail napkin and hand it over to you? How about someone that had a mobile phone with a dead battery? It isn’t the most professional approach.

If you met two individuals and one was scrambling to find a pen and something to write on and the other person simply pulled out a business card, who would you want to do business with? Showing that you are prepared at all times is a great indicator that you are professional.

Fear not. Conversations will still end with, “Let me give you my business card,” at least for a little longer.

Everything we do in business today is digital — sending mail, signing contracts, attending meetings, even networking. The business card is one thing that digital will not fully replace anytime soon.

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How do you feel about business cards — do you still use them and see them sticking around for a long time?

Share your thoughts in the comments section below.

Related: What You Should/Shouldn’t Do With Your Business Card

A business card reflects your personal brand. It is also a great marketing tool for yourself and your company. Especially during networking events, a business card is the first item someone receives from you and as a result, it is your first chance to make an impression on that person. Therefore, creating a business card should not be taken lightly. A business card should be professional, clear to understand and reflect your brand image.

Bottom Line

Why use business cards?

Because the old-fashioned paper rectangle is still the fastest and easiest way to share business contact information with other business people and with prospective customers and clients. Even in this digital age, they’re still one of the best ways to remind people about your small business – and therefore, to get business.

Thanks visiting my website and reading this article.

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Miss Carla

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Identify and Locate Your Ideal Customers-5 Ways

Take a minute to think of something that you know absolutely everybody likes.

What came to mind? Vacations?

Well, time off actually stresses some people out more than it relaxes them.

Puppies? Some people are afraid of or allergic to dogs. Chocolate? As strange as it might seem, not everybody loves it.

It’s hard to think of something, isn’t it?

People are different—we all like, want, and need different things. Our choices are motivated by our personal thoughts and preferences. Emphasis on the word personal.

Your business works the same way. It’s not a “one size fits all” solution. There are certain people who will absolutely love your product or service and rave about it until the cows come home. Others? They simply won’t see the point or value in what you’re offering.

It’s for this very reason that it’s so important to identify your ideal customer—and that’s exactly what we’re talking about here. From defining what exactly an ideal customer is to actionable tips you can use to discover your own, this post is sure to have you narrowing your focus and refining your strategies. Let’s get into it!

Who is your ideal customer?

Before you can charge ahead and zone in on your target, you first need to have a solid handle on what exactly an ideal customer is.

When you think about it this way, the entire concept is quite simple: Your ideal customer is someone who gets their exact needs met by what you’re offering.[

Makes sense, right? But, most companies niche it down even further than that in order to develop a true, comprehensive understanding of their customer.

what-is-an-ideal-customer

Let’s take the example of a car salesman. Using the simple definition, the salesman’s ideal customer would be anyone who has even remote interest in buying a car. That’s still pretty broad, isn’t it?

However, this salesman specializes in top-of-the-line, luxury vehicles. So, he’s probably not going to spend a lot of time with that college graduate who’s looking for a $2,000 beater. Instead, he’ll focus his time and energy on high-income professionals—likely in their 30s to 50s—who want a car that’s a status symbol. See the difference?

So, yes, your ideal client is someone who benefits from your product or service. But, it’s also defined as someone you most want to target with your marketing and promotions based on your current business situation. Perhaps you’ve been mainly reaching creative freelancers, but you’d rather shift your focus and work with more agency founders. Your existing customers may not necessarily be your ideal ones.

In a perfect world, your ideal customer will marry both of these aspects. They’re someone who sees tons of value in your product or service, but will also help push your business in the direction you want to go.

How do you find your ideal customer?

Now that you know what exactly defines an ideal customer, it’s time to get to work and reach them! How? Here are the steps you need to take.

Identify and Locate Your Ideal Customer

Step 1: Know Your Product or Service

First thing’s first, you need to have a solid understanding of your business. That doesn’t just mean knowing the ins and outs of your financials or being able to recite your website copy in your sleep. Instead, you need to have deep knowledge of your business from your customer’s point of view.

Get out a notepad and pen and jot down exactly what you offer to your customers. What problems do you solve for them or what challenges do you address? Why should people buy from you instead of your competitors? What sets you apart?

Who actually benefits the most from your product or service? When it comes to this question, you need to be honest with yourself. It’s not enough to determine who you want to benefit most—you need to identify who is actually finding value in your offerings right now.

Step 2: Determine Your Goals

Once you’ve looked at your business through your customer’s eyes and identified who is currently buying from you, it’s time to determine what your goals are.

Are you happy with this current type of customer and, more importantly, are they happy with you?

Or, do you feel that you’re not appropriately targeting the people who would value your business the most?

For example, you’ve been working with a lot of startup founders, but would like to form partnerships with more enterprise-level companies.

As mentioned above, your current clients or customers may not be your ideal ones. Maybe you’ve noticed that your customer retention rate is really low—people are buying once, but not returning. Perhaps you’ve been on the receiving end of a lot of customer complaints. Or, maybe you just want to shift your focus, change your business model, and reach a totally different audience.

This is the time to outline your goals. Determining what specifically you want to achieve will help you alter your strategies when it comes to your customers. Just think—if our car salesman set a goal of reaching $10 million in sales this year, he’s probably going to stay far, far away from those broke college kids.

Step 3: Analyze Past Interactions

Your past interactions with customers can reveal a lot—both good and bad. Combing through any major mistakes and successes with previous or existing customers will definitely help you in narrowing your focus.

First, look back on any huge flubs that made your stomach turn. Did those incidents have anything in common? Perhaps they all resulted from miscommunications with clients in totally opposite time zones from you. That means you may want to stick closer to home and only work with people in easier-to-manage time zones in the future.

Also take some time to go through any big wins. Whether it’s reading through your customer testimonials or paging through old emails to find those major accomplishments, you should also try to identify any common threads here. Maybe those customers all had the same problem you were able to address with your product or service. Perhaps they were all in the exact same industry.

Sort through your past interactions and pull out what you can. That information will all be incredibly valuable in the next step.

Identify and Locate Your Ideal Customer

Step 4: Build a Customer Profile

You’ve done your research, put in the legwork, and are ready to outline everything that makes your customer tick. This is when you’ll build your customer profile, which shares all of that need-to-know information about who exactly you’re trying to target.

This process involves answering some important questions that cover everything from basic demographics to what influences their buying decisions. Find out as much as you possibly can about your particular customer. The more you know, the more powerful you’ll be.

If you really want to get inside your buyers’ heads, customer interviews are an effective tool. Pick a few of your current customers and set up a time to chat. Ask the right questions, and you’ll learn what they love about you, what they don’t like about you (I know, ouch), as well as what inspired them to choose you over your competitors. That information straight from the horse’s mouth is invaluable.

Step 5: Remember Your Hard Work

So, you pulled together a detailed profile of your ideal customer and made sure everyone on your team was on the same page. Now what?

Unfortunately, many businesses make the mistake of putting all of the time and research in, and then just letting that information sit there unused. If your goal is to target those specific customers in order to continue improving your business, you need to always keep the information you gathered at the top of mind. It should influence every move and decision you make.

remember-your-hard-work

Simply saying you want to target those people isn’t enough—the act of defining your ideal customer won’t bring them to you. You need to take that information, put it into play, and get to work!

Conclusion

Identifying your ideal customer can seem like an overwhelming and daunting task. However, it’s an important step in growing and improving your business, and with these five steps, the process doesn’t need to be overly complicated. Follow along and you’re well on your way to not only reaching new customers—but the right ones.

Thanks for reading and visiting my website.

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Dedicated to your success,  

Miss Carla

Carla Moore Speaks

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How To Position Yourself As An Authority Online-5 Ways

Yes, nearly everyone has the ability to be a leader, an authority or an expert in their niche.

Remember you don’t need to know everything about your topic to be considered an expert – you just need to know more than the average person.

There a number of effective ways to position yourself as a thought leader in your niche without spending a fortune on marketing.

There are so many choices and options today when people are looking to solve a challenge or problem.

So just how do they make that choice?

They go to the trusted expert or authority who has built a relationship with them and has proven their expertise on their topic.

So when your community needs someone that offers the products or services that you do, will you be the authority that they turn to?

Perhaps you are unsure on how to establish yourself as an authority on your topic?

Fear not.

I am going to share five guaranteed ways you can position yourself as a trusted authority with your community, industry and/or topic.

How To Position Yourself As An Authority Online

5 Tips To Become an Authority On Your Niche Topic + Bonus

1. Focus on a Niche

Don’t be a Jack-of-all-trades and master of none.

If you want people to see you as authority, specialize in something. Pick a niche that narrowly focuses in on your ideal clients and what they need or want.

For example, while I provide a variety of social media marketing and content marketing services, my specialty and what I’m best known for is Facebook. This is where 80% of my focus and energy is spent and what many people recognize me for.

The benefits of being so specialized is that you can really focus in on solving the specific challenges and needs of your ideal clients.

With this level of specialization, you are also better able to personalize your message to speak directly to your ideal clients and connect with them emotionally, which is vital to your success in becoming an authority.

Remember, people want and expect personalization today. They want a message that speaks directly to them and their needs.

So how do you choose your niche?

There is no one-size-fits-all answer, but here are some questions you can ask yourself to help you:

  • What do your customers want and need most?
  • What are their pain points, that is, their most important problems that they need to solve?
  • Where do they hangout online?

Customers are looking for solutions that actually work and offer good value for money. They are constantly asking the question, “What’s in it for me?”

With so many websites and businesses online, you need to answer that question from the moment they show up at your website or discover one of your products online.

Don’t be afraid to experiment until you find the right niche for your business and community.

2. Choose the Right Social Channels

Once you have chosen your niche, you must also select the right social channels to share your knowledge and expertise. You don’t want to waste your time sharing your knowledge in places where your community is not spending time.

While you will always want to have a website full of helpful content and to build an email list (two things which you own and control), you will need to determine what, if any other online channels are being used by your community including which social media channels.

Do they spend their time of Facebook, Twitter, Instagram, LinkedIn, YouTube, Snapchat or somewhere else?

You also need to consider how your community prefers to consume content.

Do they prefer articles, graphics, podcasts, videos, live streaming, eBooks or another form of content?

We’ll talk about this next.

Knowing this will not only increase the engagement around your content but it will also help you choose the right social media platforms to attract the right audience.

How To Position Yourself As An Authority Online

3. Provide Real Value

What do I mean by “real”?

By real, I mean it needs to be seen as (and experienced by) your ideal clients, existing customers and community at large as being of value to them.

What you think has value is meaningless. It is all about what your community values.

Always ask yourself, “What’s in it for them”.

At the end of the day, people all think WIIFM (what’s in it for me) when they are looking at what you or anyone else is providing.

Think about this from their perspective. If there is no clear benefit for them, then they will most likely not waste their time as there is so much competing for their time and attention.

Start with your website. Make sure your website has information on every product and service you offer. Include a Marketplace that links to every product. Your site needs to look professional, with an easy-to-use layout that is mobile-friendly.

Your niche-related content must be worth taking the time to read. Just because it is free does not mean it should be junk. In fact, publishing impressive niche content regularly is a great way to position yourself as a thought leader.

Depending on your goal, industry and community, some other great ways to provide value is to create content such as:

  • blog posts
  • infographics
  • podcasts
  • checklists
  • reports
  • whitepapers
  • eBooks
  • videos
  • webinars

It also means not holding back. Share your best knowledge with your community.

You need to give them your best insider tips and tricks.

Now you may worry that by giving all your knowledge away that they won’t need you or that you might lose potential sales.

The opposite is true.

Those who will take and use your information to help themselves, often would not have been able or interested in paying for your services.  But by establishing yourself as an authority to them, they will happily recommend you to others – others who will happily pay you.

By providing those with the desire to pay for your products or services with the information they need to make an educated decision, you have not only established yourself as an authority but also built up the kind of trust that makes you a natural choice when they are ready to buy.

4. Be Consistent

Consistency is a key component to establishing your reputation as an authority and building the trust that comes with that reputation.

Being consistent proves that you are not a fly-by-night operation here to lure them in and take their money.

Reliability shows your community that you are a professional as well as an expert on your subject matter.

You must show your commitment to consistency in several ways.

Start with having consistent brand and a voice that you use in all of your content and marketing materials.

This helps people to get to know you and easily identify anything created by you.

It also requires you to be regular in creating and posting content that helps them to be more successful. Additionally, your community needs to know that they can count on you to reply to their messages and comments in a reasonable amount of time.

How To Position Yourself As An Authority Online

5. Engage Your Community

You can help cement your position as an authority with your community by being open and engaging with your community.

Use your site as a lead generation tool in order to build your email marketing list inside your community. In this way, you can communicate with your list on regular basis, presenting your niche customers with information, products and services that will prove you know what you are talking about.

The products you promote can be yours, or affiliate products you are selling for a commission. They might also be Joint Venture (JV) products you are promoting to your community/list in exchange for your partner promoting your items to theirs.

In order to get people to sign up for a mailing list or inbox magazine these days, you need to go beyond the free newsletter offer and give away a compelling special report that website visitors can download that will be packed with information (and links to buy products) related to your niche.

Your special report/video/training, etc, should solve one big problem your target market has. Aim for a broad topic most people interested in your niche will be eager to read, and even to pass on to others via email or social networks. 

This doesn’t just mean responding to comments and answering questions.

You need to ask your community what is important to them and what they need and then follow through based on that conversation.

Make an effort to celebrate the wins of individuals with your community as well as share the content that they create when relevant and appropriate.

Being the authority on your topic does not mean that it is all about you or that you know everything.

Don’t be afraid to say “I don’t know the answer to that but I will look in to that for you.”

BONUS


I purposely saved this one for last, because it will require the most thought, work and execution.

But…

One of ‘the’ best ways to give yourself instant expertise is to write a book and publish it on Amazon. It doesn’t have to be an encyclopedia of everything you know about your niche.

Many bestselling books are usually ones with “How To” somewhere in the title, offering real solutions to your readers.

Publish it as an e-book through the Kindle Digital Platform first. If there is enough demand, publish it in paperback as well. Get a great cover designed for $5 on fiverr.com.

Becoming a leader, expert or an authority in your niche is easy if you give your prospects what they want and need, and show you are in the know about all the top products and services available.

Now go and apply!!! 

Hope this helps.

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Dedicated to your success,

Carla Moore Speaks

Miss Carla
Stay Connected With Me:
email: misscarlamoore@gmail.com
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