How Do I Create A Facebook Business Page? 12 Simple Tips

Starting with this blog post, I will be writing a lot of social media marketing tactics on this blog.

This particular post is primarily about Facebook.

My #1 goal here is to make you a better Facebook marketer.

So, today I want to go back to the beginning & make sure we’re all on an equal playing field.

Maybe you’ve created a Facebook business page before — or maybe you haven’t — or maybe you created one in haste and aren’t sure you did everything right.

Today I want to walk you through the process of how to create a Facebook business page the right way.

So let’s dive in!

How Do I Create a Facebook Business Page

Step 1 : Go to “Create Page” Link

There are lots of ways to get to this page, but I’ll make it easy for you. Just click here: https://www.facebook.com/pages/create/

How to create facebook business page

Step 2 : Choose a Page Type

Choose one of the following:

  • Local Business or Place
  • Company, Organization or Institution
  • Brand or Product
  • Artist, Band or Public Figure
  • Entertainment
  • Cause or Community

You’ll need to decide which page type is best for you as each type has different benefits & drawbacks.

For our example I’ll choose “Local Business or Place”

Step 3: Choose a Category

If you choose a page type other than Cause or Community then you’ll need to choose a category for your page.

You’re category is VERY important with Graph Search — so choose wisely so people can find you easier.

Just click the dropdown and you’ll be given plenty of choices.

How to create a Facebook Business Page - Step 3

For our example I’ll choose “Restaurant/Cafe”.

Step 4 : Choose Your Business Name

Pretty simple — yet SUPER important. Enter your exact business name here.

Keep in mind people need to be able to find your business in Graph Search — so choose the name people know you by. Some “experts” recommend that you add keywords to you business name.

I think this is a mistake.

If your business is “burgers r us” then name your page that, not “Burger, Fries & Sodas in Texas”.

Plus if your page name is too generic, Facebook could take it over as a “Community” page — which limits the page features.

How to create a Facebook Business Page - Step 4

In the example above you’ll notice I’ve entered an address & phone number. This is only necessary if you select “Local Business or Place” — all other page types require only the Category & Business name.

Step 5: Agree to Facebook Pages Terms

To proceed further in creating your page you must agree to Facebook’s terms.

It’s a good idea to read over these terms every few months, as Facebook is constantly tweaking them.

Inside the Facebook Pages Terms you’ll find out information regarding:

  • Page Administration
  • Content
  • Page Management
  • Page Names
  • Collection of Data
  • Page Features
  • Advertising on Pages
  • Cover Photos
  • Apps on Pages
  • Offers
  • Promotion Guidelines

As a page owner, this is info you should definitely stay familiar with.

Step 6: Click “Get Started”

Now that you’ve followed the first 5 steps it’s time to “Get Started”. So click the blue button.

How to create a Facebook Business Page - Step 6

Step 7: Set Up Page

Here’s where the fun starts!

You can choose to fill out this info or you can skip it. The best thing to do is fill it out now.

The info will show up on your “About” page and in the “About” section on your page’s Timeline.

You’ll need to enter the following:

  • Category — No dropdown here, just type in the category you want to associate with (important in Graph Search)
  • Add a description — This will show on your Timeline as the “About Section” — unless you’ve chosen a Local Business
  • Website — Let people know how to find you online outside of Facebook
Carla Moore Speaks- I want to help ‘YOU’ break the chains of personal generational poverty. I want to show you how to MONETIZE the Internet, mobile smart devices, social media platforms, marketing tools, education to build a full-time income from home.

Facebook then asks you “Is XYZ business a real establishment, business or venue”? Kind of a dumb question, but check Yes anyway.

Once you select Yes, Facebook will ask you “Will XYZ business be the authorized and official representation of this establishment, business or venue on Facebook?”.

Again seems like a dumb question, but check Yes — unless you’re setting up a fan page for a TV show or celebrity and aren’t the official brand representative.

Once you’re finished with the above info, you’ll see something like this:

Notice how I selected multiple categories and Facebook gives me more to choose from.

Select the ones that apply & click the “Save Info” button.

Step 8: Add Profile Picture

Here you need to upload an image from your computer or import from a website:

Your image needs to be at least 180 pixels wide in order for Facebook to accept it.

Upload your image & click “Next”.

Step 9: Like Your Page

Facebook will now walk you through a few steps.

The first one directs you to Like your page:

If you aren’t ready for people to see your page it’s probably best to hold off on Liking it just yet.

I clicked “Skip”.

Step 10: Invite Your Email Contacts

This is a great way to get your initial burst of Likes.

But as mentioned above, if your page isn’t 100% ready for primetime I’d hold off on inviting people just yet.

How to create a Facebook Business Page

Step 11: Share Something

At this point Facebook considers your business page ready to go & encourages you to share a status update to your Timeline.

But if you don’t have any Likes yet, no one will see it — unless they come to your Timeline later.

You might consider posting a “Welcome” image or greeting. But posting any sort of important link or other update might be a waste — seeing as you have no fans yet!

How to create a Facebook Business Page - Step 11

Step 12: Add a Cover

Facebook doesn’t prompt you to upload a cover photo like it does all of the other setup features. But you should definitely add a cover to your page — otherwise it looks like it’s not ready for business.

Your cover needs to be 851 pixels wide, 315 pixels tall & less than 100 kb to get the best load time.

Also, it can’t contain more than 20% text. You can test your cover photo here to see if it breaks the rules.

Your Facebook Business Page is Created!

Congrats! You’ve officially created a Facebook business page!

Hopefully this step-by-step guide was helpful to you.

Thanks for reading and visiting my website.

Did you get value?  

If so, please share on Facebook.  

Dedicated to your success,  

Miss Carla

Carla Moore Speaks

Stay Connected With Me:
email: misscarlamoore@gmail.com
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Have Questions? Click here to chat with me on Facebook

How Do I Create A Facebook Group? 9 Simple Tips

Have you joined many Facebook Groups?

I’m finding myself spending more and more time in groups.

And Facebook is recommending more and more groups to me.

Unfortunately, it seems like a lot of people don’t know how to create a Facebook Group.

So I thought I’d give everyone a basic tutorial on how to get one started — along with some tips on settings, etc.

This will be in similar fashion of my post on How Do I Create A Facebook Business Page? 12 Simple Steps.

What is a Facebook Group?

Groups are meant to be a close circle of people who share and keep in touch on Facebook.

People tend to create them around things like:

  • Topics
  • Books (think of it like a book club)
  • Their business (sort of like an “insider’s club”)
  • To sell items locally
  • Exclusive membership site
  • Support groups

There is no “Wrong” topic for a group IMHO. It all depends on your:

  • Goals
  • Focus
  • Business
  • Topic

Once you determine why you want to use one and how it will help promote and support one or several of the above, it’s time to create your own Facebook Group.

And it’s easy!

create a facebook group

How to Create a Facebook Group

1. Find “Add Group”

From your “home page” on Facebook go to the Explore – Groups section on the left side menu and click on, “Groups.”

Once you get there, it will look like this:

2. Click “Create Group”

You’ll be taken to a page that displays the option to create a group as well as showing you some:

  • Pending Invites
  • Favorites
  • Your Groups
  • Groups You Manage

To begin the process of creating a group, click “Create Group” in the upper right hand corner.

Facebook also offers an alternate way to create a new group

Right of your name and the notifications bell in the right hand corner, click on the drop down and choose, “Create Group.”

Once you choose that option, a lightbox will open where you can begin to add your Facebook group details.

3. Name Your Group

The first thing you need to do is give your group a name — I’m naming my group “Scott Secret Group”.

This name can be whatever you want and you can change it later. But try to make the group name memorable and searchable — so people can find it.

facebook groups

4. Add Members

Facebook does something odd here — and out of order, in my opinion.

You’re actually required to add at least 1 friend to the group before you can create it. If you don’t you get the error. So in order to create your group, you’ll need to add at least 1 friend to the group.

5. Choose Privacy Setting

You’ll now need to decide what privacy setting you want your group to have.

This is probably the most important choice you’ll make while creating your group — as there are some limits to changing down the road.

If you have fewer than 5000 members you’ll be able to change the settings as you see fit.

But as soon as your groups grows to over 5000 members, you can only change an Open group to Closed or Secret — and a Closed group to Secret.

You won’t be able to change the privacy again after this.

There can be confusion about what privacy setting a group should have — Open, Closed or Secret.

It’s fairly self explanatory as seen above — but here’s another great graphic from Facebook to break it down:

groupprivacy

6. Click Create

After you choose your privacy setting, click the “Create” button as you’ve seen in previous images:

7. Add Your Cover Image

Facebook will now give you the option to add your creative graphic for your header or cover image.

This is completely up to you and should be aligned with your current brand or the theme of your group.

But if you’ve created many groups or have multiple groups in your favorites, you’ll want to choose an image that differentiates each of them.

Keep in mind: the dimensions for this cover photo are different from those on your personal Timeline or business Page.

You want to use 1640 x 856 pixels for your group cover image.

8. Complete “About” Section

Your about section is important for 2 reasons:

  • Gives prospective members an idea what your group is about
  • Can display any “rules” you may have about the group

So fill it out as you see fit — seeing as this is YOUR group.

9. Edit Group Settings

Next you’ll want to edit the group settings.

You do this by clicking on the “More” tab and then clicking “Edit Group Settings”:

Once on the edit page, you’ll have many options to change:

Items you can change:

  • Group Name
  • Group Type
  • Description
  • Tags
  • Locations
  • Linked Pages
  • Privacy Settings
  • Membership Approval — Do you want to let anyone add members or should only you be able to?
  • Set a Group Address — Here you’ll have a chance to give the group a custom url as well as an email address where people could email the group directly.
  • Change your Description
  • Change Posting Permissions — Here you can decide if only admins can post or if members can as well
  • Post Approval — You can require that all posts be approved by an admin before going live

Once you’re done and happy with the settings, click “Save”.

Your Group is Now Ready to Go

You’ve now successfully created a Facebook Group…Congrats!

Now you can post updates inside the groups — and so can members (if you’ve allowed it).

facebook groups

A Few Group Features to Point Out

Notifications– As an admin you should probably turn the notifications on to receive all updates when anyone posts — just in case someone spams the group & you want to respond quickly:

Messages/Chat- One of the great things about groups is you can initiate a group chat/message with either all members of a group or select members.

This is especially useful when you have an announcement to make or need to quickly collaborate on an item/issue.

Events– A feature probably not used often enough in Groups is Events. Inside the group you can create events that only members can see & RSVP for.

Just click on the “Events” tab to the left and then “Create Event” & the lightbox below will load to create your event.

Files– Inside groups you can share files of any kind as well as create Documents which group members can add to & collaborate on.

Think of this as your own little workspace within Facebook — or perhaps a replacement for apps like Basecamp or Dropbox.

Conclusion

Now that you’ve read this post, hopefully you can now successfully create a group on your own.

On a future post I’ll debate whether you should have a Facebook Profile, Page or a Group for your business…..or maybe all of the above!

Thanks for reading and visiting my website.

Did you get value?  

If so, please share on Facebook.  

Dedicated to your success,  

Miss Carla

Carla Moore Speaks

Stay Connected With Me:
email: misscarlamoore@gmail.com
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Have Questions? Click here to chat with me on Facebook

Identify and Locate Your Ideal Customers-5 Ways

Take a minute to think of something that you know absolutely everybody likes.

What came to mind? Vacations?

Well, time off actually stresses some people out more than it relaxes them.

Puppies? Some people are afraid of or allergic to dogs. Chocolate? As strange as it might seem, not everybody loves it.

It’s hard to think of something, isn’t it?

People are different—we all like, want, and need different things. Our choices are motivated by our personal thoughts and preferences. Emphasis on the word personal.

Your business works the same way. It’s not a “one size fits all” solution. There are certain people who will absolutely love your product or service and rave about it until the cows come home. Others? They simply won’t see the point or value in what you’re offering.

It’s for this very reason that it’s so important to identify your ideal customer—and that’s exactly what we’re talking about here. From defining what exactly an ideal customer is to actionable tips you can use to discover your own, this post is sure to have you narrowing your focus and refining your strategies. Let’s get into it!

Who is your ideal customer?

Before you can charge ahead and zone in on your target, you first need to have a solid handle on what exactly an ideal customer is.

When you think about it this way, the entire concept is quite simple: Your ideal customer is someone who gets their exact needs met by what you’re offering.[

Makes sense, right? But, most companies niche it down even further than that in order to develop a true, comprehensive understanding of their customer.

what-is-an-ideal-customer

Let’s take the example of a car salesman. Using the simple definition, the salesman’s ideal customer would be anyone who has even remote interest in buying a car. That’s still pretty broad, isn’t it?

However, this salesman specializes in top-of-the-line, luxury vehicles. So, he’s probably not going to spend a lot of time with that college graduate who’s looking for a $2,000 beater. Instead, he’ll focus his time and energy on high-income professionals—likely in their 30s to 50s—who want a car that’s a status symbol. See the difference?

So, yes, your ideal client is someone who benefits from your product or service. But, it’s also defined as someone you most want to target with your marketing and promotions based on your current business situation. Perhaps you’ve been mainly reaching creative freelancers, but you’d rather shift your focus and work with more agency founders. Your existing customers may not necessarily be your ideal ones.

In a perfect world, your ideal customer will marry both of these aspects. They’re someone who sees tons of value in your product or service, but will also help push your business in the direction you want to go.

How do you find your ideal customer?

Now that you know what exactly defines an ideal customer, it’s time to get to work and reach them! How? Here are the steps you need to take.

Identify and Locate Your Ideal Customer

Step 1: Know Your Product or Service

First thing’s first, you need to have a solid understanding of your business. That doesn’t just mean knowing the ins and outs of your financials or being able to recite your website copy in your sleep. Instead, you need to have deep knowledge of your business from your customer’s point of view.

Get out a notepad and pen and jot down exactly what you offer to your customers. What problems do you solve for them or what challenges do you address? Why should people buy from you instead of your competitors? What sets you apart?

Who actually benefits the most from your product or service? When it comes to this question, you need to be honest with yourself. It’s not enough to determine who you want to benefit most—you need to identify who is actually finding value in your offerings right now.

Step 2: Determine Your Goals

Once you’ve looked at your business through your customer’s eyes and identified who is currently buying from you, it’s time to determine what your goals are.

Are you happy with this current type of customer and, more importantly, are they happy with you?

Or, do you feel that you’re not appropriately targeting the people who would value your business the most?

For example, you’ve been working with a lot of startup founders, but would like to form partnerships with more enterprise-level companies.

As mentioned above, your current clients or customers may not be your ideal ones. Maybe you’ve noticed that your customer retention rate is really low—people are buying once, but not returning. Perhaps you’ve been on the receiving end of a lot of customer complaints. Or, maybe you just want to shift your focus, change your business model, and reach a totally different audience.

This is the time to outline your goals. Determining what specifically you want to achieve will help you alter your strategies when it comes to your customers. Just think—if our car salesman set a goal of reaching $10 million in sales this year, he’s probably going to stay far, far away from those broke college kids.

Step 3: Analyze Past Interactions

Your past interactions with customers can reveal a lot—both good and bad. Combing through any major mistakes and successes with previous or existing customers will definitely help you in narrowing your focus.

First, look back on any huge flubs that made your stomach turn. Did those incidents have anything in common? Perhaps they all resulted from miscommunications with clients in totally opposite time zones from you. That means you may want to stick closer to home and only work with people in easier-to-manage time zones in the future.

Also take some time to go through any big wins. Whether it’s reading through your customer testimonials or paging through old emails to find those major accomplishments, you should also try to identify any common threads here. Maybe those customers all had the same problem you were able to address with your product or service. Perhaps they were all in the exact same industry.

Sort through your past interactions and pull out what you can. That information will all be incredibly valuable in the next step.

Identify and Locate Your Ideal Customer

Step 4: Build a Customer Profile

You’ve done your research, put in the legwork, and are ready to outline everything that makes your customer tick. This is when you’ll build your customer profile, which shares all of that need-to-know information about who exactly you’re trying to target.

This process involves answering some important questions that cover everything from basic demographics to what influences their buying decisions. Find out as much as you possibly can about your particular customer. The more you know, the more powerful you’ll be.

If you really want to get inside your buyers’ heads, customer interviews are an effective tool. Pick a few of your current customers and set up a time to chat. Ask the right questions, and you’ll learn what they love about you, what they don’t like about you (I know, ouch), as well as what inspired them to choose you over your competitors. That information straight from the horse’s mouth is invaluable.

Step 5: Remember Your Hard Work

So, you pulled together a detailed profile of your ideal customer and made sure everyone on your team was on the same page. Now what?

Unfortunately, many businesses make the mistake of putting all of the time and research in, and then just letting that information sit there unused. If your goal is to target those specific customers in order to continue improving your business, you need to always keep the information you gathered at the top of mind. It should influence every move and decision you make.

remember-your-hard-work

Simply saying you want to target those people isn’t enough—the act of defining your ideal customer won’t bring them to you. You need to take that information, put it into play, and get to work!

Conclusion

Identifying your ideal customer can seem like an overwhelming and daunting task. However, it’s an important step in growing and improving your business, and with these five steps, the process doesn’t need to be overly complicated. Follow along and you’re well on your way to not only reaching new customers—but the right ones.

Thanks for reading and visiting my website.

Did you get value?  

If so, please share on Facebook.  

Dedicated to your success,  

Miss Carla

Carla Moore Speaks

Stay Connected With Me:
email: misscarlamoore@gmail.com
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Have Questions? Click here to chat with me on Facebook

P.S. LIKE MORE MARKETING TIPS LIKE THESE?


How To Position Yourself As An Authority Online-5 Ways

Yes, nearly everyone has the ability to be a leader, an authority or an expert in their niche.

Remember you don’t need to know everything about your topic to be considered an expert – you just need to know more than the average person.

There a number of effective ways to position yourself as a thought leader in your niche without spending a fortune on marketing.

There are so many choices and options today when people are looking to solve a challenge or problem.

So just how do they make that choice?

They go to the trusted expert or authority who has built a relationship with them and has proven their expertise on their topic.

So when your community needs someone that offers the products or services that you do, will you be the authority that they turn to?

Perhaps you are unsure on how to establish yourself as an authority on your topic?

Fear not.

I am going to share five guaranteed ways you can position yourself as a trusted authority with your community, industry and/or topic.

How To Position Yourself As An Authority Online

5 Tips To Become an Authority On Your Niche Topic + Bonus

1. Focus on a Niche

Don’t be a Jack-of-all-trades and master of none.

If you want people to see you as authority, specialize in something. Pick a niche that narrowly focuses in on your ideal clients and what they need or want.

For example, while I provide a variety of social media marketing and content marketing services, my specialty and what I’m best known for is Facebook. This is where 80% of my focus and energy is spent and what many people recognize me for.

The benefits of being so specialized is that you can really focus in on solving the specific challenges and needs of your ideal clients.

With this level of specialization, you are also better able to personalize your message to speak directly to your ideal clients and connect with them emotionally, which is vital to your success in becoming an authority.

Remember, people want and expect personalization today. They want a message that speaks directly to them and their needs.

So how do you choose your niche?

There is no one-size-fits-all answer, but here are some questions you can ask yourself to help you:

  • What do your customers want and need most?
  • What are their pain points, that is, their most important problems that they need to solve?
  • Where do they hangout online?

Customers are looking for solutions that actually work and offer good value for money. They are constantly asking the question, “What’s in it for me?”

With so many websites and businesses online, you need to answer that question from the moment they show up at your website or discover one of your products online.

Don’t be afraid to experiment until you find the right niche for your business and community.

2. Choose the Right Social Channels

Once you have chosen your niche, you must also select the right social channels to share your knowledge and expertise. You don’t want to waste your time sharing your knowledge in places where your community is not spending time.

While you will always want to have a website full of helpful content and to build an email list (two things which you own and control), you will need to determine what, if any other online channels are being used by your community including which social media channels.

Do they spend their time of Facebook, Twitter, Instagram, LinkedIn, YouTube, Snapchat or somewhere else?

You also need to consider how your community prefers to consume content.

Do they prefer articles, graphics, podcasts, videos, live streaming, eBooks or another form of content?

We’ll talk about this next.

Knowing this will not only increase the engagement around your content but it will also help you choose the right social media platforms to attract the right audience.

How To Position Yourself As An Authority Online

3. Provide Real Value

What do I mean by “real”?

By real, I mean it needs to be seen as (and experienced by) your ideal clients, existing customers and community at large as being of value to them.

What you think has value is meaningless. It is all about what your community values.

Always ask yourself, “What’s in it for them”.

At the end of the day, people all think WIIFM (what’s in it for me) when they are looking at what you or anyone else is providing.

Think about this from their perspective. If there is no clear benefit for them, then they will most likely not waste their time as there is so much competing for their time and attention.

Start with your website. Make sure your website has information on every product and service you offer. Include a Marketplace that links to every product. Your site needs to look professional, with an easy-to-use layout that is mobile-friendly.

Your niche-related content must be worth taking the time to read. Just because it is free does not mean it should be junk. In fact, publishing impressive niche content regularly is a great way to position yourself as a thought leader.

Depending on your goal, industry and community, some other great ways to provide value is to create content such as:

  • blog posts
  • infographics
  • podcasts
  • checklists
  • reports
  • whitepapers
  • eBooks
  • videos
  • webinars

It also means not holding back. Share your best knowledge with your community.

You need to give them your best insider tips and tricks.

Now you may worry that by giving all your knowledge away that they won’t need you or that you might lose potential sales.

The opposite is true.

Those who will take and use your information to help themselves, often would not have been able or interested in paying for your services.  But by establishing yourself as an authority to them, they will happily recommend you to others – others who will happily pay you.

By providing those with the desire to pay for your products or services with the information they need to make an educated decision, you have not only established yourself as an authority but also built up the kind of trust that makes you a natural choice when they are ready to buy.

4. Be Consistent

Consistency is a key component to establishing your reputation as an authority and building the trust that comes with that reputation.

Being consistent proves that you are not a fly-by-night operation here to lure them in and take their money.

Reliability shows your community that you are a professional as well as an expert on your subject matter.

You must show your commitment to consistency in several ways.

Start with having consistent brand and a voice that you use in all of your content and marketing materials.

This helps people to get to know you and easily identify anything created by you.

It also requires you to be regular in creating and posting content that helps them to be more successful. Additionally, your community needs to know that they can count on you to reply to their messages and comments in a reasonable amount of time.

How To Position Yourself As An Authority Online

5. Engage Your Community

You can help cement your position as an authority with your community by being open and engaging with your community.

Use your site as a lead generation tool in order to build your email marketing list inside your community. In this way, you can communicate with your list on regular basis, presenting your niche customers with information, products and services that will prove you know what you are talking about.

The products you promote can be yours, or affiliate products you are selling for a commission. They might also be Joint Venture (JV) products you are promoting to your community/list in exchange for your partner promoting your items to theirs.

In order to get people to sign up for a mailing list or inbox magazine these days, you need to go beyond the free newsletter offer and give away a compelling special report that website visitors can download that will be packed with information (and links to buy products) related to your niche.

Your special report/video/training, etc, should solve one big problem your target market has. Aim for a broad topic most people interested in your niche will be eager to read, and even to pass on to others via email or social networks. 

This doesn’t just mean responding to comments and answering questions.

You need to ask your community what is important to them and what they need and then follow through based on that conversation.

Make an effort to celebrate the wins of individuals with your community as well as share the content that they create when relevant and appropriate.

Being the authority on your topic does not mean that it is all about you or that you know everything.

Don’t be afraid to say “I don’t know the answer to that but I will look in to that for you.”

BONUS


I purposely saved this one for last, because it will require the most thought, work and execution.

But…

One of ‘the’ best ways to give yourself instant expertise is to write a book and publish it on Amazon. It doesn’t have to be an encyclopedia of everything you know about your niche.

Many bestselling books are usually ones with “How To” somewhere in the title, offering real solutions to your readers.

Publish it as an e-book through the Kindle Digital Platform first. If there is enough demand, publish it in paperback as well. Get a great cover designed for $5 on fiverr.com.

Becoming a leader, expert or an authority in your niche is easy if you give your prospects what they want and need, and show you are in the know about all the top products and services available.

Now go and apply!!! 

Hope this helps.

Did you get value?

If so, please share on Facebook.

Dedicated to your success,

Carla Moore Speaks

Miss Carla
Stay Connected With Me:
email: misscarlamoore@gmail.com
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Have Questions? Click here to chat with me on Facebook

P.S. I Make Earning Money Online Easy – See How …

Did you ever wonder how people are making all this money online? Don’t you wish you could be one of them? Well stop wishing because now it can happen because I can make it happen.

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