How Do I Create A Facebook Business Page? 12 Simple Tips

Starting with this blog post, I will be writing a lot of social media marketing tactics on this blog.

This particular post is primarily about Facebook.

My #1 goal here is to make you a better Facebook marketer.

So, today I want to go back to the beginning & make sure we’re all on an equal playing field.

Maybe you’ve created a Facebook business page before — or maybe you haven’t — or maybe you created one in haste and aren’t sure you did everything right.

Today I want to walk you through the process of how to create a Facebook business page the right way.

So let’s dive in!

How Do I Create a Facebook Business Page

Step 1 : Go to “Create Page” Link

There are lots of ways to get to this page, but I’ll make it easy for you. Just click here: https://www.facebook.com/pages/create/

How to create facebook business page

Step 2 : Choose a Page Type

Choose one of the following:

  • Local Business or Place
  • Company, Organization or Institution
  • Brand or Product
  • Artist, Band or Public Figure
  • Entertainment
  • Cause or Community

You’ll need to decide which page type is best for you as each type has different benefits & drawbacks.

For our example I’ll choose “Local Business or Place”

Step 3: Choose a Category

If you choose a page type other than Cause or Community then you’ll need to choose a category for your page.

You’re category is VERY important with Graph Search — so choose wisely so people can find you easier.

Just click the dropdown and you’ll be given plenty of choices.

How to create a Facebook Business Page - Step 3

For our example I’ll choose “Restaurant/Cafe”.

Step 4 : Choose Your Business Name

Pretty simple — yet SUPER important. Enter your exact business name here.

Keep in mind people need to be able to find your business in Graph Search — so choose the name people know you by. Some “experts” recommend that you add keywords to you business name.

I think this is a mistake.

If your business is “burgers r us” then name your page that, not “Burger, Fries & Sodas in Texas”.

Plus if your page name is too generic, Facebook could take it over as a “Community” page — which limits the page features.

How to create a Facebook Business Page - Step 4

In the example above you’ll notice I’ve entered an address & phone number. This is only necessary if you select “Local Business or Place” — all other page types require only the Category & Business name.

Step 5: Agree to Facebook Pages Terms

To proceed further in creating your page you must agree to Facebook’s terms.

It’s a good idea to read over these terms every few months, as Facebook is constantly tweaking them.

Inside the Facebook Pages Terms you’ll find out information regarding:

  • Page Administration
  • Content
  • Page Management
  • Page Names
  • Collection of Data
  • Page Features
  • Advertising on Pages
  • Cover Photos
  • Apps on Pages
  • Offers
  • Promotion Guidelines

As a page owner, this is info you should definitely stay familiar with.

Step 6: Click “Get Started”

Now that you’ve followed the first 5 steps it’s time to “Get Started”. So click the blue button.

How to create a Facebook Business Page - Step 6

Step 7: Set Up Page

Here’s where the fun starts!

You can choose to fill out this info or you can skip it. The best thing to do is fill it out now.

The info will show up on your “About” page and in the “About” section on your page’s Timeline.

You’ll need to enter the following:

  • Category — No dropdown here, just type in the category you want to associate with (important in Graph Search)
  • Add a description — This will show on your Timeline as the “About Section” — unless you’ve chosen a Local Business
  • Website — Let people know how to find you online outside of Facebook
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Facebook then asks you “Is XYZ business a real establishment, business or venue”? Kind of a dumb question, but check Yes anyway.

Once you select Yes, Facebook will ask you “Will XYZ business be the authorized and official representation of this establishment, business or venue on Facebook?”.

Again seems like a dumb question, but check Yes — unless you’re setting up a fan page for a TV show or celebrity and aren’t the official brand representative.

Once you’re finished with the above info, you’ll see something like this:

Notice how I selected multiple categories and Facebook gives me more to choose from.

Select the ones that apply & click the “Save Info” button.

Step 8: Add Profile Picture

Here you need to upload an image from your computer or import from a website:

Your image needs to be at least 180 pixels wide in order for Facebook to accept it.

Upload your image & click “Next”.

Step 9: Like Your Page

Facebook will now walk you through a few steps.

The first one directs you to Like your page:

If you aren’t ready for people to see your page it’s probably best to hold off on Liking it just yet.

I clicked “Skip”.

Step 10: Invite Your Email Contacts

This is a great way to get your initial burst of Likes.

But as mentioned above, if your page isn’t 100% ready for primetime I’d hold off on inviting people just yet.

How to create a Facebook Business Page

Step 11: Share Something

At this point Facebook considers your business page ready to go & encourages you to share a status update to your Timeline.

But if you don’t have any Likes yet, no one will see it — unless they come to your Timeline later.

You might consider posting a “Welcome” image or greeting. But posting any sort of important link or other update might be a waste — seeing as you have no fans yet!

How to create a Facebook Business Page - Step 11

Step 12: Add a Cover

Facebook doesn’t prompt you to upload a cover photo like it does all of the other setup features. But you should definitely add a cover to your page — otherwise it looks like it’s not ready for business.

Your cover needs to be 851 pixels wide, 315 pixels tall & less than 100 kb to get the best load time.

Also, it can’t contain more than 20% text. You can test your cover photo here to see if it breaks the rules.

Your Facebook Business Page is Created!

Congrats! You’ve officially created a Facebook business page!

Hopefully this step-by-step guide was helpful to you.

Thanks for reading and visiting my website.

Did you get value?  

If so, please share on Facebook.  

Dedicated to your success,  

Miss Carla

Carla Moore Speaks

Stay Connected With Me:
email: misscarlamoore@gmail.com
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Have Questions? Click here to chat with me on Facebook

How Do I Create A Facebook Group? 9 Simple Tips

Have you joined many Facebook Groups?

I’m finding myself spending more and more time in groups.

And Facebook is recommending more and more groups to me.

Unfortunately, it seems like a lot of people don’t know how to create a Facebook Group.

So I thought I’d give everyone a basic tutorial on how to get one started — along with some tips on settings, etc.

This will be in similar fashion of my post on How Do I Create A Facebook Business Page? 12 Simple Steps.

What is a Facebook Group?

Groups are meant to be a close circle of people who share and keep in touch on Facebook.

People tend to create them around things like:

  • Topics
  • Books (think of it like a book club)
  • Their business (sort of like an “insider’s club”)
  • To sell items locally
  • Exclusive membership site
  • Support groups

There is no “Wrong” topic for a group IMHO. It all depends on your:

  • Goals
  • Focus
  • Business
  • Topic

Once you determine why you want to use one and how it will help promote and support one or several of the above, it’s time to create your own Facebook Group.

And it’s easy!

create a facebook group

How to Create a Facebook Group

1. Find “Add Group”

From your “home page” on Facebook go to the Explore – Groups section on the left side menu and click on, “Groups.”

Once you get there, it will look like this:

2. Click “Create Group”

You’ll be taken to a page that displays the option to create a group as well as showing you some:

  • Pending Invites
  • Favorites
  • Your Groups
  • Groups You Manage

To begin the process of creating a group, click “Create Group” in the upper right hand corner.

Facebook also offers an alternate way to create a new group

Right of your name and the notifications bell in the right hand corner, click on the drop down and choose, “Create Group.”

Once you choose that option, a lightbox will open where you can begin to add your Facebook group details.

3. Name Your Group

The first thing you need to do is give your group a name — I’m naming my group “Scott Secret Group”.

This name can be whatever you want and you can change it later. But try to make the group name memorable and searchable — so people can find it.

facebook groups

4. Add Members

Facebook does something odd here — and out of order, in my opinion.

You’re actually required to add at least 1 friend to the group before you can create it. If you don’t you get the error. So in order to create your group, you’ll need to add at least 1 friend to the group.

5. Choose Privacy Setting

You’ll now need to decide what privacy setting you want your group to have.

This is probably the most important choice you’ll make while creating your group — as there are some limits to changing down the road.

If you have fewer than 5000 members you’ll be able to change the settings as you see fit.

But as soon as your groups grows to over 5000 members, you can only change an Open group to Closed or Secret — and a Closed group to Secret.

You won’t be able to change the privacy again after this.

There can be confusion about what privacy setting a group should have — Open, Closed or Secret.

It’s fairly self explanatory as seen above — but here’s another great graphic from Facebook to break it down:

groupprivacy

6. Click Create

After you choose your privacy setting, click the “Create” button as you’ve seen in previous images:

7. Add Your Cover Image

Facebook will now give you the option to add your creative graphic for your header or cover image.

This is completely up to you and should be aligned with your current brand or the theme of your group.

But if you’ve created many groups or have multiple groups in your favorites, you’ll want to choose an image that differentiates each of them.

Keep in mind: the dimensions for this cover photo are different from those on your personal Timeline or business Page.

You want to use 1640 x 856 pixels for your group cover image.

8. Complete “About” Section

Your about section is important for 2 reasons:

  • Gives prospective members an idea what your group is about
  • Can display any “rules” you may have about the group

So fill it out as you see fit — seeing as this is YOUR group.

9. Edit Group Settings

Next you’ll want to edit the group settings.

You do this by clicking on the “More” tab and then clicking “Edit Group Settings”:

Once on the edit page, you’ll have many options to change:

Items you can change:

  • Group Name
  • Group Type
  • Description
  • Tags
  • Locations
  • Linked Pages
  • Privacy Settings
  • Membership Approval — Do you want to let anyone add members or should only you be able to?
  • Set a Group Address — Here you’ll have a chance to give the group a custom url as well as an email address where people could email the group directly.
  • Change your Description
  • Change Posting Permissions — Here you can decide if only admins can post or if members can as well
  • Post Approval — You can require that all posts be approved by an admin before going live

Once you’re done and happy with the settings, click “Save”.

Your Group is Now Ready to Go

You’ve now successfully created a Facebook Group…Congrats!

Now you can post updates inside the groups — and so can members (if you’ve allowed it).

facebook groups

A Few Group Features to Point Out

Notifications– As an admin you should probably turn the notifications on to receive all updates when anyone posts — just in case someone spams the group & you want to respond quickly:

Messages/Chat- One of the great things about groups is you can initiate a group chat/message with either all members of a group or select members.

This is especially useful when you have an announcement to make or need to quickly collaborate on an item/issue.

Events– A feature probably not used often enough in Groups is Events. Inside the group you can create events that only members can see & RSVP for.

Just click on the “Events” tab to the left and then “Create Event” & the lightbox below will load to create your event.

Files– Inside groups you can share files of any kind as well as create Documents which group members can add to & collaborate on.

Think of this as your own little workspace within Facebook — or perhaps a replacement for apps like Basecamp or Dropbox.

Conclusion

Now that you’ve read this post, hopefully you can now successfully create a group on your own.

On a future post I’ll debate whether you should have a Facebook Profile, Page or a Group for your business…..or maybe all of the above!

Thanks for reading and visiting my website.

Did you get value?  

If so, please share on Facebook.  

Dedicated to your success,  

Miss Carla

Carla Moore Speaks

Stay Connected With Me:
email: misscarlamoore@gmail.com
InstagramYouTubeFacebook
Have Questions? Click here to chat with me on Facebook