How to Grow Your Facebook Group-6 Simple Steps

What Is A Facebook Group and How Is It Different?

A Facebook Group is a place where a community can come together to engage on a shared interest, whether that’s a cause, an issue or an activity. They’re not the same as Facebook Pages, which were designed to be the official Facebook presence for any given entity (like a brand, business or celebrity).

As an example, let’s say you’re a fan of the Amazon and BBC sitcom Fleabag. If you want to keep up-to-date with the latest information about the show from the people who created it, you’d connect with the official Facebook Page:

Alternatively, you could join a Fleabag Facebook Group – such as this one – to chat about what’s happening on the show with fellow fans.

There’s one other key difference. Whereas Pages are automatically public, meaning that anyone can see them, Groups can be set up in one of three ways:

  • Publicly Available: Anyone can join
  • Administrator Approval: Administrators review applications to join the Group and decide whether or not to approve them
  • Private: Group membership is by invitation only

What’s The Big Deal About Facebook Groups?

As digital marketers, we’re naturally busy people. You might already be posting regularly across multiple social networks, alongside a host of paid and organic search activity. So what’s so special about Facebook Groups? Why should you be paying attention?

Brands that chose the Facebook Groups approach have seen real success. Groups generate far better engagement than fan pages and, when run effectively, can create an active community centered around your products or services.

Over the past few years, Facebook have been steadily reducing organic reach. Which means businesses now reach far fewer people for free, when they post something on their Facebook Page.

Facebook’s reason for doing this is obvious. By reducing organic reach, they encourage businesses to advertise. This strategy has been very effective and there are reportedly now more than 6 million active Facebook advertisers.

However, organic reach has not disappeared completely. You can still consistently reach people on Facebook without having to pay, with a Facebook Group.

I’m not advocating that you spam lots of Facebook Groups with links to your website. That is a waste of time and quite frankly annoying. Instead, you should create your own Facebook Group.

By creating a Facebook Group and getting people within your target market to become members, you can market to those people on a regular basis without having to pay. And the big difference between a Facebook Group and a Facebook Page is that members of your Group will actually see your posts – which is a big deal!

What Does Facebook Group ‘Success’ Look Like For You?

It might sound like an obvious question, but it’s often overlooked: Ask yourself why you want to launch and grow a Facebook Group.

Presumably, the real reason isn’t simply to acquire a few thousand followers. More likely, the end goal for all your marketing efforts is to drive sales or generate leads. If that’s the case, it needs to be reflected in the content you post within the Group, whether that’s through exclusive offers, previews of upcoming product releases or video tutorials demonstrating how your product or service works.

Whatever your ultimate goal, you need to have some way of measuring your performance.

Do this by setting using the  “SMART” methodology:

  • Specific: Is it completely clear what your Facebook Group relates to? Don’t leave any wiggle room.
  • Measurable: Literally, can it be measured? Can you put a number against it?
  • Attainable: Is it realistic? We’d all love to quadruple sales overnight, but it’s probably not going to happen, at least not just with a Facebook Group.
  • Relevant: Does it align with your wider objectives? If your ultimate aim is to increase lead generation through your Facebook Group?
  • Timely: Set a time period over which your performance will be measured.

So how do you convince people to join your Facebook Group?

This article will show you exactly how to generate Facebook Group members quickly.

For the purposes of this, I have focused on growing a Facebook Group as opposed to creating one. If you haven’t already created a Facebook Group, here’s Facebook’s support documentation on how to do that.

1. Link Your Facebook Group to Your Facebook Page

You can generate members by directly advertising your Facebook Group. But I have found that’s expensive and ineffective.

Instead, you should link your Facebook Page to your Group. Doing so is straightforward and you can click here for Facebook’s instructions.

2. Invite Your Page Likes to Join Your Facebook Group

Once your Page and Group are linked, you can invite people that like your Page to join your Group:

Invite Your Pages likes to Join Your Facebook group for grow Facebook Group

If you’ve been active on Facebook for a while, it’s likely that you already have a number of Page likes.

Inviting those people to join your Group is very effective. I consistently see 50%+ of the people invited, accept the invitation to join.

It should be noted that Facebook won’t let you invite everyone at once. You have to invite each person manually and Facebook seems to limit you to around 50 invites per day. But if you have thousands of Page likes it won’t take very long to reach the 1,000-member mark in your Group.

However, not everyone reading this will have thousands of Facebook Page likes and some will have brand new Pages.

If that’s the case, you can advertise your Page to generate likes and then invite those people to join your Group. I have found this is much more effective than advertising your Group directly.

3. Create A Facebook Page Likes Campaign

Head into Facebook’s Ads Manager and click on the green Create button. That will bring up a window that looks like this:

Create a Facebook Page Likes Campaign to grow facebook group

Here you need to give your campaign a name and select the Page likes campaign objective as you can see above.

Selecting the right campaign objective when you create a Facebook ad campaign is very important as Facebook will optimize that campaign to meet your objective.

Then give your ad set and ad a name, and click Save to Draft at the bottom of the page.

4. Set Your Targeting Criteria

Now it’s time to set your Facebook targeting for your new campaign. Navigate to the ad set level and scroll down to the Audience section:

Set Your Targeting Criteria to grow facebook group

When looking to generate new Page likes it’s very unlikely that you’re going to advertise to warm audiences. Therefore, you can ignore the Custom Audiences section.

Start by adding the Locations you would like to target. I would recommend making this as large as possible. But, bare in mind that it should be within your area of operation as a business.

After all, there is little point building a Facebook Group that is full of people that can’t become customers of yours.

Then set your Age and Gender parameters. Again, I would recommend leaving this as open as possible. Page like campaigns work best with large target audiences.

After that, you may want to add Detailed Targeting criteria. If you operate on a local basis, or your product/service has mass market appeal then I wouldn’t add anything here.

However, if your product/service is quite niche then you may want to add something that is closely related to your industry.

You can leave the other settings as default. All you need to do is set your budget and then move onto the ad.

5. Create Your Facebook Ad

Facebook ads that are designed to generate Page likes should be very straightforward.

You simply want to include an interesting image that is related to your industry. And include a bit of information about what your company does, and why people might want to like your Page.

Here’s an example of an that has performed well:

Create Your Facebook Ad

The ad images in Page like campaigns are formatted differently to most ads as you can see above. Which means not all images will work.

The image above works well because it is interesting and colorful, which helps grab people’s attention. It also immediately lets people know what this ad is about.

Here I’ve used short and simple copy, and I’ve told people why they should like my Page. It’s very important that your copy focuses on why people should like your Page.

You may need to experiment with a few copy and ad variations to create an ad that can perform well and generate Page likes inexpensively.

6. Repeat Step 2 on A Regular Basis

As your Facebook ad campaign starts to generate Page likes, you obviously need to invite those people to join your Group.

The quicker you invite someone to join your Group after they have liked your Page, the more likely they are to accept the invitation.

I would recommend that you do this on a daily basis. It only takes a couple of minutes, but having hundreds or thousands of members in your Facebook Group can be well worth it.

Growing Your Facebook Group

So you’ve put in the hard work. You’ve figured out what you’re trying to achieve, you’ve got the time and resources to make it happen, and you’ve drawn up a clear set of guidelines. Now for the fun part – launching your Group.

Over the past few years, I’ve been a part of dozens of Facebook Groups, and I’ve picked up plenty of insights along the way about what to do and what to definitely not do when running one:

Do:

  • Offer your members valuable content and targeted offers
  • Interact with your members and ask questions
  • Ask your most dedicated fans for help in growing the Group
  • Set clear rules so your members know what to expect
  • Send links to the Group to Facebook users you think would be interested
  • Create a strong theme to the content you post

Don’t:

  • Spam members with constant discount codes
  • Post dozens of times a day (you’ll risk driving members to switch off their Group notifications)
  • Overstretch by trying to handle all the admin yourself
  • Allow regular rule-breakers to spoil the Group for everyone else
  • Add people to a Group they know nothing about (or encourage others to do so)
  • Veer off topic and latch onto irrelevant trends

Once you’ve got the basics down, you’re in a great position to shift your focus towards increasing your membership.

In Conclusion

Organic reach on Facebook has almost completely disappeared. One way that you can still reach people without having to pay for it, is with a Facebook Group.

Directly advertising a Facebook Group is expensive and ineffective. I’ve found that generating Page likes and then inviting those people to join your Group, is a more effective strategy.

There are 6 steps to this strategy:

  1. Link your Facebook Group to your Facebook Page
  2. Invite your Page Likes to join your Facebook Group
  3. Create a Facebook Page Likes campaign
  4. Set your targeting criteria
  5. Create your Facebook ad
  6. Repeat step 2 on a regular basis

Let me know if you have any questions and best of luck with it.

Follow these simple tips, and there’s no reason you won’t be able to grow your group members without having to spend a single dollar:

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Dedicated to your success,

Miss Carla

Carla Moore Speaks

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Social Media Platform-How Should You Post With Purpose?

Is your business on social media?

Have you taken a minute to ask yourself why?

Listen, if you aren’t specific with your posting, you miss the point…blank…period!

Do you know why you should post with purpose to increase your social media impact?

Those people that do so create greater impact with their posts overall.

Read and learn how you can do better right now with your social media posting strategy.

Setting Social Media Platform Goals

You probably have a presence on social media, such as Facebook or Twitter…right?

The difficulty lies in knowing how to begin, what to post, and how often to post it. A lot of business owners post erratically with no rhyme, reason, or direction. Unfortunately, you won’t find success on social media by randomly throwing stuff at it. That’s like throwing Jell-o at a wall… it will slide down without sticking and just make a mess.

[Social media tip: Your post has the power to inspire, to make others laugh & empower others. Post with purpose.]

  • If you do not think about what the purpose of your post is, you will not achieve the results you are looking for.
  • Every time you post, it should be done with intent or purpose to achieve a desired outcome.
  • Posts are not sent out just to find a space or a time slot.
  • Post less and with greater impact will give better results that more less directed posts.
Social Media Platforms-How Should You Post With Purpose?

Social Media Goals are S.M.A.R.T.

Believe it or not, many businesses and organizations have no answer to this question. They basically have a social media presence because they know it’s something they should be doing in this day and age. Rarely do they stop and think about what they’re hoping to achieve on social media. Once you have a purpose, however, you automatically see a direction for how and what you should post.

You’ve probably heard this before, but goals for any aspect of your business, including social media, should be S.M.A.R.T.

This stands for Specific, Measurable, Achievable, Realistic, and Timely. For the purposes of this post, I’m going to focus on the first one.

Considerations for posting social media with purpose

Every time we post on social media, we need to make sure that each post has a specific purpose. We should not post on a whim. We need to make sure that there is a desired outcome with every post. We should have some idea what each post should accomplish.

Posting with purpose requires that you have an overall goal for your social media.

How do you know if you have an overall goal of your social media?

When you sit down at your computer, or grab your smart phone, do you know what the first thing you need to do is?

If you don’t have a goal for your social media, you will waste time trying to figure out what to do next.

When you have a goal for your social media, and you are posting the purpose, you will be anticipating the type of results you should be getting from your posts. It’s like this, if I do this, then this should happen. If I post a link, then people should click on that link. This is not wishful thinking. You have done all the initial set up to give your post the best chance of achieving its desired outcome.

For example, if your purpose is to have the post shared, is the post share worthy? One of the things that I always ask myself is this, “Would I share this myself?” Is it or anything about the post that would cause people to share that post? Maybe we include a cool photo, along with the text, that people pretty want to share with others on social media.

Think before you press the Publish button

Too often, many people post just to fill a slide in their schedule or just have something there on social media. They do not post with purpose, and therefore, don’t really anticipate a desired outcome. They are rolling the dice on to speak and hoping for good results. They tell themselves that “May be this time the post will go viral” and crossing fingers.

Using social media for business is not about luck. I love this expression, “The harder I work, the luckier I get!” Success on social media comes when proper preparation meets hard work and consistency. Social media is going to take some time and it will require a lot of thought. The more thought you put in your social media, the greater the chances of you seeing some really good results.

What should we do with our social media today?

We should plan to come up with an overall goal for our social media. When we begin the post on our social media, we should already know what we’re going to do next. We should know what we want to achieve, and that is what comes out of posting with purpose.

Things we can do:

  • Think about what results we want to get from each post type, and set our posts to achieve those outcomes.
  • Create a posting calendar so that we can plan each day what we want to post about.
  • Keep up to date with what is happening in our community so we can make our posts responsive to what is going on in our community.

How to Set Specific Goals

Now that you know how specific social media goals should look, it’s time to get down to business.

As with anything else, your business’s mission and vision should be at the center of everything you do. Whenever you hope to change or improve anything about your business, ask yourself whether or not what you’re doing comes back to your mission.

If your social media schedule is random and haphazard, it does nothing to advance your goals.

Social Media Platforms-How Should You Post With Purpose?

In fact, you may actually hurt yourself that way. Have you ever gone to a Facebook page that was last updated long ago? I know I have.

Consequently, I had a harder time taking that business or organization seriously.

How much do they care about me as a customer if they don’t project themselves positively for the public?

A haphazard social media strategy is almost worse than none at all. And that’s the “naked truth”!

Help is Out There

If you find yourself at a loss and without time to devote to your social media goals, you’re not alone. There is help! Not only are there tools to help save time with social media, there are people, too.

I happen to be a Social Media Marketing Mentor. You can come inside my “Make Money Moves” private group, with my other circle of friends here.

You’d probably be surprised how affordable it is to get help with your social media marketing. Let’s say you spend a little on help, and that increases your exposure and grows your business, even a little.

Your return on investment will just grow over time…trust me.

Thanks for visiting my website and reading this article.

Did you get value? If so, please share on Facebook.

Dedicated to your success,

Miss Carla

Carla Moore Speaks

Stay Connected With Me:
email: misscarlamoore@gmail.com
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How Do I Create A Facebook Business Page? 12 Simple Tips

Starting with this blog post, I will be writing a lot of social media marketing tactics on this blog.

This particular post is primarily about Facebook.

My #1 goal here is to make you a better Facebook marketer.

So, today I want to go back to the beginning & make sure we’re all on an equal playing field.

Maybe you’ve created a Facebook business page before — or maybe you haven’t — or maybe you created one in haste and aren’t sure you did everything right.

Today I want to walk you through the process of how to create a Facebook business page the right way.

So let’s dive in!

How Do I Create a Facebook Business Page

Step 1 : Go to “Create Page” Link

There are lots of ways to get to this page, but I’ll make it easy for you. Just click here: https://www.facebook.com/pages/create/

How to create facebook business page

Step 2 : Choose a Page Type

Choose one of the following:

  • Local Business or Place
  • Company, Organization or Institution
  • Brand or Product
  • Artist, Band or Public Figure
  • Entertainment
  • Cause or Community

You’ll need to decide which page type is best for you as each type has different benefits & drawbacks.

For our example I’ll choose “Local Business or Place”

Step 3: Choose a Category

If you choose a page type other than Cause or Community then you’ll need to choose a category for your page.

You’re category is VERY important with Graph Search — so choose wisely so people can find you easier.

Just click the dropdown and you’ll be given plenty of choices.

How to create a Facebook Business Page - Step 3

For our example I’ll choose “Restaurant/Cafe”.

Step 4 : Choose Your Business Name

Pretty simple — yet SUPER important. Enter your exact business name here.

Keep in mind people need to be able to find your business in Graph Search — so choose the name people know you by. Some “experts” recommend that you add keywords to you business name.

I think this is a mistake.

If your business is “burgers r us” then name your page that, not “Burger, Fries & Sodas in Texas”.

Plus if your page name is too generic, Facebook could take it over as a “Community” page — which limits the page features.

How to create a Facebook Business Page - Step 4

In the example above you’ll notice I’ve entered an address & phone number. This is only necessary if you select “Local Business or Place” — all other page types require only the Category & Business name.

Step 5: Agree to Facebook Pages Terms

To proceed further in creating your page you must agree to Facebook’s terms.

It’s a good idea to read over these terms every few months, as Facebook is constantly tweaking them.

Inside the Facebook Pages Terms you’ll find out information regarding:

  • Page Administration
  • Content
  • Page Management
  • Page Names
  • Collection of Data
  • Page Features
  • Advertising on Pages
  • Cover Photos
  • Apps on Pages
  • Offers
  • Promotion Guidelines

As a page owner, this is info you should definitely stay familiar with.

Step 6: Click “Get Started”

Now that you’ve followed the first 5 steps it’s time to “Get Started”. So click the blue button.

How to create a Facebook Business Page - Step 6

Step 7: Set Up Page

Here’s where the fun starts!

You can choose to fill out this info or you can skip it. The best thing to do is fill it out now.

The info will show up on your “About” page and in the “About” section on your page’s Timeline.

You’ll need to enter the following:

  • Category — No dropdown here, just type in the category you want to associate with (important in Graph Search)
  • Add a description — This will show on your Timeline as the “About Section” — unless you’ve chosen a Local Business
  • Website — Let people know how to find you online outside of Facebook
Carla Moore Speaks- I want to help ‘YOU’ break the chains of personal generational poverty. I want to show you how to MONETIZE the Internet, mobile smart devices, social media platforms, marketing tools, education to build a full-time income from home.

Facebook then asks you “Is XYZ business a real establishment, business or venue”? Kind of a dumb question, but check Yes anyway.

Once you select Yes, Facebook will ask you “Will XYZ business be the authorized and official representation of this establishment, business or venue on Facebook?”.

Again seems like a dumb question, but check Yes — unless you’re setting up a fan page for a TV show or celebrity and aren’t the official brand representative.

Once you’re finished with the above info, you’ll see something like this:

Notice how I selected multiple categories and Facebook gives me more to choose from.

Select the ones that apply & click the “Save Info” button.

Step 8: Add Profile Picture

Here you need to upload an image from your computer or import from a website:

Your image needs to be at least 180 pixels wide in order for Facebook to accept it.

Upload your image & click “Next”.

Step 9: Like Your Page

Facebook will now walk you through a few steps.

The first one directs you to Like your page:

If you aren’t ready for people to see your page it’s probably best to hold off on Liking it just yet.

I clicked “Skip”.

Step 10: Invite Your Email Contacts

This is a great way to get your initial burst of Likes.

But as mentioned above, if your page isn’t 100% ready for primetime I’d hold off on inviting people just yet.

How to create a Facebook Business Page

Step 11: Share Something

At this point Facebook considers your business page ready to go & encourages you to share a status update to your Timeline.

But if you don’t have any Likes yet, no one will see it — unless they come to your Timeline later.

You might consider posting a “Welcome” image or greeting. But posting any sort of important link or other update might be a waste — seeing as you have no fans yet!

How to create a Facebook Business Page - Step 11

Step 12: Add a Cover

Facebook doesn’t prompt you to upload a cover photo like it does all of the other setup features. But you should definitely add a cover to your page — otherwise it looks like it’s not ready for business.

Your cover needs to be 851 pixels wide, 315 pixels tall & less than 100 kb to get the best load time.

Also, it can’t contain more than 20% text. You can test your cover photo here to see if it breaks the rules.

Your Facebook Business Page is Created!

Congrats! You’ve officially created a Facebook business page!

Hopefully this step-by-step guide was helpful to you.

Thanks for reading and visiting my website.

Did you get value?  

If so, please share on Facebook.  

Dedicated to your success,  

Miss Carla

Carla Moore Speaks

Stay Connected With Me:
email: misscarlamoore@gmail.com
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How Do I Create A Facebook Group? 9 Simple Tips

Have you joined many Facebook Groups?

I’m finding myself spending more and more time in groups.

And Facebook is recommending more and more groups to me.

Unfortunately, it seems like a lot of people don’t know how to create a Facebook Group.

So I thought I’d give everyone a basic tutorial on how to get one started — along with some tips on settings, etc.

This will be in similar fashion of my post on How Do I Create A Facebook Business Page? 12 Simple Steps.

What is a Facebook Group?

Groups are meant to be a close circle of people who share and keep in touch on Facebook.

People tend to create them around things like:

  • Topics
  • Books (think of it like a book club)
  • Their business (sort of like an “insider’s club”)
  • To sell items locally
  • Exclusive membership site
  • Support groups

There is no “Wrong” topic for a group IMHO. It all depends on your:

  • Goals
  • Focus
  • Business
  • Topic

Once you determine why you want to use one and how it will help promote and support one or several of the above, it’s time to create your own Facebook Group.

And it’s easy!

create a facebook group

How to Create a Facebook Group

1. Find “Add Group”

From your “home page” on Facebook go to the Explore – Groups section on the left side menu and click on, “Groups.”

Once you get there, it will look like this:

2. Click “Create Group”

You’ll be taken to a page that displays the option to create a group as well as showing you some:

  • Pending Invites
  • Favorites
  • Your Groups
  • Groups You Manage

To begin the process of creating a group, click “Create Group” in the upper right hand corner.

Facebook also offers an alternate way to create a new group

Right of your name and the notifications bell in the right hand corner, click on the drop down and choose, “Create Group.”

Once you choose that option, a lightbox will open where you can begin to add your Facebook group details.

3. Name Your Group

The first thing you need to do is give your group a name — I’m naming my group “Scott Secret Group”.

This name can be whatever you want and you can change it later. But try to make the group name memorable and searchable — so people can find it.

facebook groups

4. Add Members

Facebook does something odd here — and out of order, in my opinion.

You’re actually required to add at least 1 friend to the group before you can create it. If you don’t you get the error. So in order to create your group, you’ll need to add at least 1 friend to the group.

5. Choose Privacy Setting

You’ll now need to decide what privacy setting you want your group to have.

This is probably the most important choice you’ll make while creating your group — as there are some limits to changing down the road.

If you have fewer than 5000 members you’ll be able to change the settings as you see fit.

But as soon as your groups grows to over 5000 members, you can only change an Open group to Closed or Secret — and a Closed group to Secret.

You won’t be able to change the privacy again after this.

There can be confusion about what privacy setting a group should have — Open, Closed or Secret.

It’s fairly self explanatory as seen above — but here’s another great graphic from Facebook to break it down:

groupprivacy

6. Click Create

After you choose your privacy setting, click the “Create” button as you’ve seen in previous images:

7. Add Your Cover Image

Facebook will now give you the option to add your creative graphic for your header or cover image.

This is completely up to you and should be aligned with your current brand or the theme of your group.

But if you’ve created many groups or have multiple groups in your favorites, you’ll want to choose an image that differentiates each of them.

Keep in mind: the dimensions for this cover photo are different from those on your personal Timeline or business Page.

You want to use 1640 x 856 pixels for your group cover image.

8. Complete “About” Section

Your about section is important for 2 reasons:

  • Gives prospective members an idea what your group is about
  • Can display any “rules” you may have about the group

So fill it out as you see fit — seeing as this is YOUR group.

9. Edit Group Settings

Next you’ll want to edit the group settings.

You do this by clicking on the “More” tab and then clicking “Edit Group Settings”:

Once on the edit page, you’ll have many options to change:

Items you can change:

  • Group Name
  • Group Type
  • Description
  • Tags
  • Locations
  • Linked Pages
  • Privacy Settings
  • Membership Approval — Do you want to let anyone add members or should only you be able to?
  • Set a Group Address — Here you’ll have a chance to give the group a custom url as well as an email address where people could email the group directly.
  • Change your Description
  • Change Posting Permissions — Here you can decide if only admins can post or if members can as well
  • Post Approval — You can require that all posts be approved by an admin before going live

Once you’re done and happy with the settings, click “Save”.

Your Group is Now Ready to Go

You’ve now successfully created a Facebook Group…Congrats!

Now you can post updates inside the groups — and so can members (if you’ve allowed it).

facebook groups

A Few Group Features to Point Out

Notifications– As an admin you should probably turn the notifications on to receive all updates when anyone posts — just in case someone spams the group & you want to respond quickly:

Messages/Chat- One of the great things about groups is you can initiate a group chat/message with either all members of a group or select members.

This is especially useful when you have an announcement to make or need to quickly collaborate on an item/issue.

Events– A feature probably not used often enough in Groups is Events. Inside the group you can create events that only members can see & RSVP for.

Just click on the “Events” tab to the left and then “Create Event” & the lightbox below will load to create your event.

Files– Inside groups you can share files of any kind as well as create Documents which group members can add to & collaborate on.

Think of this as your own little workspace within Facebook — or perhaps a replacement for apps like Basecamp or Dropbox.

Conclusion

Now that you’ve read this post, hopefully you can now successfully create a group on your own.

On a future post I’ll debate whether you should have a Facebook Profile, Page or a Group for your business…..or maybe all of the above!

Thanks for reading and visiting my website.

Did you get value?  

If so, please share on Facebook.  

Dedicated to your success,  

Miss Carla

Carla Moore Speaks

Stay Connected With Me:
email: misscarlamoore@gmail.com
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