Nobody likes spam. It’s a completely normal reaction.
According to The Relevancy Group:
“44% of internet users say inbox overload is their biggest email annoyance.”
*Spam, spam everywhere!*
You can hardly expect anyone to be bursting with excitement after seeing an email that doesn’t address you personally, has a ‘too good to be true’ subject line, and is written in broken English.
These kinds of emails are an instant red flag.
Unfortunately, cold emails are often placed inside this not-so-pleasant email category. And this can really hurt those who are sincerely reaching out to prospects with valid solutions.
But this is usually because many marketers and salespeople haven’t mastered the art of cold emailing.
Well, not yet.
When used correctly, cold emailing is a powerful sales and marketing tool.
Here are my go-to tips to help you create, schedule, track, and follow up on quality cold emails.
1. Don’t make the email about you
As much as you might be proud of yourself, your product, or your service, do not make it the focus of your email. Politely introduce yourself and then move on to talking about them. Show them the value of your email by telling them how you can make their lives easier.
2. Personalize each email
To get someone to open your email is one thing, but to get someone to engage with you is another. Personalize each email to add more value, foster trust, and get more positive responses.
For example, mention how you found out about them, discuss any mutual contacts, or reveal why you decided to reach out to them. Show that you’re not just another salesperson hitting up their inbox.
3. Write an intriguing subject line.
Your email is only as good as your subject line.
Including the recipient’s name in the subject line can increase your open rate by 22.2%.
The subject lines that get the highest open rates and conversions are –
So do not overdo it with sloppy language, too many emojis, and caps lock. Keep it short, personal, and to the point.
Oh, and it’s definitely worth A/B testing your subject lines to figure out what works best for your audience.
4. Fine-tune your signature
You be surprised just how much spicing up your signature can help get you a response from prospects.
Ditch the boring [name] [title] [phone number] email signature. Add a bit more excitement to your signature with a link to a relevant article, a case study, or an event your company has participated in. Be creative. Your prospects will notice.
5. Follow up more
Don’t give up after your first email. Not getting a reply doesn’t necessarily mean your prospects aren’t interested. It could simply mean they were busy the day you sent the initial email – or deleted it by accident. This could happen to the best of us. Track and follow up with your prospects to make sure no one slips through any cracks.
Cold emailing has been around forever and it’s not going away as long as email addresses exist. Whether you take these tips into consideration or not, remember that you’re emailing real people.
We are inundated with email, yet somehow we pick out the ones that matter. Why? Because we can tell it’s from a human that has something important to say to us. Add the “human” into your emails, care about the person you’re reaching out to, and create a killer subject line to set yourself up for cold emailing success.
Sending more follow-up emails can triple your reply rate. Consistency -this is the most important thing.
If you have a successful cold email strategy or tip that has worked in the past, I’d love to hear it! Thanks visiting my website and reading this article. Hope this helps.
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Dedicated to your success,