Does E-Mail Marketing Still Work…What Do You Think About It?

What Do You Think About Email Marketing? Does It Still Work?

The real question here is, DO SALES STILL WORK?

Because if sales DO work, then email marketing is the only sane way to do them in 2019.

And if they DON’t, you’re either in a very tough and competitive niche or you’re just doing them wrong.

Either way, email marketing does work if you have a clear strategy, the right tools and a bit of common sense.

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One of the best parts about email marketing is the ability to target your customers. … You can be far more strategic with your emails, which makes it a more effective way to deliver your message. This translates into more effective marketing.

At its most basic level, email marketing is the use of email to promote your business. It is used to cultivate relationships with potential customers, keep current customers informed and updated on your brand, offer coupons to encourage customer loyalty, and more!

According to a new survey from the Content Marketing Institute, 83% of B2B marketers are still using email marketing via eNewsletters to reach their target audience. Tried and true methods never fail, right?
Maybe not. Of that 83%, only 58% are finding these methods to be effective. And while that’s still a decent percentage, there’s a lot of room for improvement.
Every digital marketer needs the right skills and tools to be successful. So, what can make email marketing more effective?
Email marketing only works if you know how to work it.
Here are some ways to make it work for you:
  • Make it personal. 

Don’t be afraid to get personal with your customers. Personalization increases response rates and boosts engagement. Use names in email messages to grab attention, but don’t use full names–that can come off as creepy and even make customers feel uncomfortable. Make sure the customer information you have on file is accurate. Misspelling names or using incorrect titles can damage your reputation instead of helping it.

  • Use subject lines, headlines, and subheads to your advantage. 

It can be tempting to quickly write subject lines, headlines, and subheads, but it’s worth your time to put some thought into crafting these smaller, but valuable, facets of customer communication. Be simple and straightforward, but clever in your subject line and headline. The recipient should be able to understand the purpose of your message with just a 3- to 5-second scan. Make sure your subheads support your headline and offer further information and instruction without distracting from the body of your copy.

  • Write targeted, brief and enticing body copy. 

People never want to read rambling copy–and people especially don’t want to read rambling copy in an email. Open with text that will hook your audience, like a rhetorical question or compelling offer. Avoid yes or no questions, as these can deter customers based on their answers. Introduce the most compelling benefits of your offer, summarize important details and focus your energy on one clear call to action. Make your copy easy to scan by using short sentences, simple language, and bulleted lists.

  • Don’t overlook the little things. 

In an email, a bit of extra effort on your end goes a long way for the readers, especially for mobile. You can boost user experience by pre-filling forms, limiting the number of fields on a form, pulling in user data through progressive profiling and sizing the fields to match the length of the information to be entered. All of these steps lead to better response and engagement rates.

  • Know when to send and when not to send. 

The ideal send frequency can vary depending on audience expectations, product, service or campaign type. Generally speaking, you should send emails at least once a month. But don’t send an email just for the sake of sending an email–communicate with your audience when you really have something good to offer. Make sure the content is useful and the topic is relevant. Don’t send too often and don’t be too aggressive. That’s a major turnoff.

  • Call users to action. 

The call to action is everything. Use persuasive words and incorporate the “What? Why? How?” method. Tell users what they need to do, why they should do it and how to do it. Tailor the CTA to your audience and provide multiple links throughout the email to make it easy for users to take action. Use CTA buttons, but avoid including CTA links within any images.

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  • Avoid common email marketing blunders. 

Avoiding common mistakes can give your email and your entire campaign the finishing touches needed to be a success. Don’t use all caps, don’t mention opt-in preferences in your email body copy, and don’t choose font colors and sizes that are too hard to read or too large to display on mobile. Use clean and light HTML coding, include basic company information like name and address, include an unsubscribe link in the footer and use common fonts to ensure it will be readable on whatever device your customers are using.

After you accomplish ALL of this, finally, There are only two components to make email marketing really work:
 
  1. precise segmentation
  2. personalization based on behavior.

I say it again, personalization is not about adding your recipient’s name to an email. It’s about understanding their behavior within your product or website and scheduling your emails based on it.

Like, if you’re using advanced customer communication platforms like My Lead Gen Secret for your email marketing, all this info is collected by them automatically and is available for you as email triggers.

These criteria can be anything from specific locations and languages to last pages and time spent on them. It’s all in the settings for your email campaigns.

It’s all about your understanding of your customers’ behavioral patterns and pain points.

Being a successful digital marketer isn’t easy.

Here’s a Digital Marketing Toolkit Suite that offers top-rated insights about email marketing, guides to the latest marketing technology and rules for crafting effective messaging. The direction it provides can help you succeed in a competitive digital landscape and set you up for long-term success.

Thanks visiting my website and reading this article.

Hope this helps.

Did you get value? If so, please share on Facebook.

Dedicated to your success,

Miss Carla

Carla Moore Speaks-"Let's Break The Chains of Generational Poverty Together!"

Stay Connected With Me:
email: misscarlamoore@gmail.com
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P.S. Start building your email list TODAY, just click here and start getting 100+ highly targeted hungry opportunity seekers DAILY!

 

Can You Really Make Money From Affiliate Marketing Without An Email List?

Quick Answer: Yes you CAN make money without an email list, but…
Having an email list built up has so many benefits that it just makes sense to build one as big and as fast as you can.
Affiliate programs combined with email marketing can earn extra money and even a full-time income from home.
The long answer is a little more complicated. Like any home income venture, success comes not so much from what you choose to do to make money, but whether or not you do what needs to be done correctly and consistently.
Well, let’s backtrack for a second to really explain why it’s important.
If you’re NOT collecting leads or building a list that means that your direct linking to your affiliate offer which is fine to do but isn’t the most effective way to market.
Let me use an example to explain:
For example: you send 500 clicks/people straight to an offer page.
Let’s say you can get a 2% conversion so you’ll make about 10 sales which is great but what happens to the other 490 people that didn’t buy upfront and just left?
Those are people who might buy tomorrow or maybe a week from now, or maybe they buy some other offer you promote in 3 months down the line.
You’ll never be able to see a return on any of the 490 people that left the page if you don’t get them on your email list.

Sure you got 10 sales which is great, but what if you could’ve had 20?

And all you would need to do is collect emails through an email autoresponder that automatically sends your new leads (100-200 highly targeted hungry opportunity seeker leads) sales emails on a daily basis.
My point is that your leaving 490 people/potential leads on the table which can translate into a lot of money if you know what you’re doing.
So to reiterate…YES, you can make money in affiliate marketing without an email list but I highly recommend that you start building one as soon as you can to collect leads, send out sales emails and potentially make way more profit.
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Pros of Affiliate Marketing

There are several aspects of affiliate marketing that make it a good home business option including:

    • Low cost to get started. Most affiliate programs are free to join, so your costs are usually related to your referral/marketing methods.
    • No need to create a product or service.
    • Don’t have to stock or ship products.
    • Work anytime and from anywhere as long as you have Internet access.
    • Passive income potential, depending on how you market your affiliates programs.
    • Can be added on to current home business to create an additional income stream. It’s ideal for bloggers, coaches, information entrepreneurs, and anyone who has a website.
Cons of Affiliate Marketing

There are challenges to making money from affiliate marketing, such as:

    • It can take time to generate the amount of traffic needed to result in income.
    • Affiliate hijacking can occur in which you’re not given credit for your referral. URL masking can help.
    • A bad affiliate referral can ruin your credibility. It’s important that you choose quality businesses to work with to avoid this.
    • No control over the businesses’ product, service, or how it does business.
    • Some companies have been known not to pay, although there are ways to screen and choose quality affiliate programs.
    • High competition. When you find a great program, you can bet that many others are promoting it as well.

Customer belongs to the merchant. Your stats will let you know how many sales were made of what product, but in most cases, you’ll have no information about who made the purchase, which makes it difficult to market for re-sales.

How to Become A Pro Affiliate Marketer

Affiliate marketing is an ideal home business because it doesn’t require much money to get started, and you don’t have produce, stock or ship product inventory, or deliver a service. You’re essentially paid for referring new clients and customers to other businesses.

Affiliate marketing isn’t hard, but like any business venture, it requires knowledge, planning, and consistent effort to make any significant income. Here are some things you can do to ensure your venture into affiliate marketing is successful.

  • Start right by asking yourself:  “How Do You Start Affiliate Marketing?” and the steps required to be a success.
  • Choose only quality affiliate products and services. In fact, consider buying them yourself so you can attest to their quality. You’ll be judged by the product/services you promote, so don’t just focus on the income, but also on the quality.
  • Research the programs so you understand how and when you’re paid, and other important money issues you need to know to ensure the program is a good fit.
  • Start a blog. An information, how-to, or lifestyle blog offers lots of opportunities to promote affiliate products.
  • Choose affiliate items that match your niche or the content on your home business website or blog. For example, if you write about figure skating, affiliate links to motorcycles or a new set of saddlebags won’t do well.
  • Mix and match affiliate ads so you don’t overwhelm your visitors. In-content affiliate links usually have the best click-through rates over image links.
  • Always disclose your affiliate relationship. Most visitors will probably understand that graphic ad will lead to your getting paid, but if you write a review or use an in-text link as a recommendation, you want your readers to know that may lead to compensation as well. This ensures you retain transparency and trust with your readers, but also, it’s required by the FTC’s endorsement rules.
  • Market, market, market. Don’t rely on SEO or social media alone to drive people to your website or blog, and affiliate referrals. Understand who your target market is, where you can find it, and how you can entice it to your site. There are many low cost and free ways to market your affiliate business.
  • Start an email list. The most successful affiliate marketers use email in their affiliate marketing. Don’t put this off. Email marketing can increase your affiliate profits significantly.
  • Consider using a lead page and funnel system to market your affiliate business. Lure prospects to your email list with a great free offer, and from there you can send them to your affiliate product page. In your email system, you can offer more great free content and more affiliate offers.
  • Monitor the success of your affiliate programs, particularly if you have several programs and/or are also using other ad types, such as Google AdSense for making money. Sometimes having too many ads dilutes the site or distracts readers, resulting in lower performance.

Before jumping into starting an affiliate marketing business, learn all that’s involved in making it a success.

To start building your email list with affiliate marketing TODAY, just click here and start affiliate marketing getting 100+ highly targeted hungry opportunity seekers DAILY!

Thanks visiting my website and reading this article.

Hope this helps. Did you get value?

If so, please share on Facebook.

Dedicated to your success,

Miss Carla

Carla Moore Speaks-"Let's Break The Chains of Generational Poverty Together!"

Stay Connected With Me:
email: misscarlamoore@gmail.com
InstagramYouTubeFacebook
Have Questions? Click here to chat with me on Facebook