How Do I Create A Facebook Group? 9 Simple Tips

Have you joined many Facebook Groups?

I’m finding myself spending more and more time in groups.

And Facebook is recommending more and more groups to me.

Unfortunately, it seems like a lot of people don’t know how to create a Facebook Group.

So I thought I’d give everyone a basic tutorial on how to get one started — along with some tips on settings, etc.

This will be in similar fashion of my post on How Do I Create A Facebook Business Page? 12 Simple Steps.

What is a Facebook Group?

Groups are meant to be a close circle of people who share and keep in touch on Facebook.

People tend to create them around things like:

  • Topics
  • Books (think of it like a book club)
  • Their business (sort of like an “insider’s club”)
  • To sell items locally
  • Exclusive membership site
  • Support groups

There is no “Wrong” topic for a group IMHO. It all depends on your:

  • Goals
  • Focus
  • Business
  • Topic

Once you determine why you want to use one and how it will help promote and support one or several of the above, it’s time to create your own Facebook Group.

And it’s easy!

create a facebook group

How to Create a Facebook Group

1. Find “Add Group”

From your “home page” on Facebook go to the Explore – Groups section on the left side menu and click on, “Groups.”

Once you get there, it will look like this:

2. Click “Create Group”

You’ll be taken to a page that displays the option to create a group as well as showing you some:

  • Pending Invites
  • Favorites
  • Your Groups
  • Groups You Manage

To begin the process of creating a group, click “Create Group” in the upper right hand corner.

Facebook also offers an alternate way to create a new group

Right of your name and the notifications bell in the right hand corner, click on the drop down and choose, “Create Group.”

Once you choose that option, a lightbox will open where you can begin to add your Facebook group details.

3. Name Your Group

The first thing you need to do is give your group a name — I’m naming my group “Scott Secret Group”.

This name can be whatever you want and you can change it later. But try to make the group name memorable and searchable — so people can find it.

facebook groups

4. Add Members

Facebook does something odd here — and out of order, in my opinion.

You’re actually required to add at least 1 friend to the group before you can create it. If you don’t you get the error. So in order to create your group, you’ll need to add at least 1 friend to the group.

5. Choose Privacy Setting

You’ll now need to decide what privacy setting you want your group to have.

This is probably the most important choice you’ll make while creating your group — as there are some limits to changing down the road.

If you have fewer than 5000 members you’ll be able to change the settings as you see fit.

But as soon as your groups grows to over 5000 members, you can only change an Open group to Closed or Secret — and a Closed group to Secret.

You won’t be able to change the privacy again after this.

There can be confusion about what privacy setting a group should have — Open, Closed or Secret.

It’s fairly self explanatory as seen above — but here’s another great graphic from Facebook to break it down:

groupprivacy

6. Click Create

After you choose your privacy setting, click the “Create” button as you’ve seen in previous images:

7. Add Your Cover Image

Facebook will now give you the option to add your creative graphic for your header or cover image.

This is completely up to you and should be aligned with your current brand or the theme of your group.

But if you’ve created many groups or have multiple groups in your favorites, you’ll want to choose an image that differentiates each of them.

Keep in mind: the dimensions for this cover photo are different from those on your personal Timeline or business Page.

You want to use 1640 x 856 pixels for your group cover image.

8. Complete “About” Section

Your about section is important for 2 reasons:

  • Gives prospective members an idea what your group is about
  • Can display any “rules” you may have about the group

So fill it out as you see fit — seeing as this is YOUR group.

9. Edit Group Settings

Next you’ll want to edit the group settings.

You do this by clicking on the “More” tab and then clicking “Edit Group Settings”:

Once on the edit page, you’ll have many options to change:

Items you can change:

  • Group Name
  • Group Type
  • Description
  • Tags
  • Locations
  • Linked Pages
  • Privacy Settings
  • Membership Approval — Do you want to let anyone add members or should only you be able to?
  • Set a Group Address — Here you’ll have a chance to give the group a custom url as well as an email address where people could email the group directly.
  • Change your Description
  • Change Posting Permissions — Here you can decide if only admins can post or if members can as well
  • Post Approval — You can require that all posts be approved by an admin before going live

Once you’re done and happy with the settings, click “Save”.

Your Group is Now Ready to Go

You’ve now successfully created a Facebook Group…Congrats!

Now you can post updates inside the groups — and so can members (if you’ve allowed it).

facebook groups

A Few Group Features to Point Out

Notifications– As an admin you should probably turn the notifications on to receive all updates when anyone posts — just in case someone spams the group & you want to respond quickly:

Messages/Chat- One of the great things about groups is you can initiate a group chat/message with either all members of a group or select members.

This is especially useful when you have an announcement to make or need to quickly collaborate on an item/issue.

Events– A feature probably not used often enough in Groups is Events. Inside the group you can create events that only members can see & RSVP for.

Just click on the “Events” tab to the left and then “Create Event” & the lightbox below will load to create your event.

Files– Inside groups you can share files of any kind as well as create Documents which group members can add to & collaborate on.

Think of this as your own little workspace within Facebook — or perhaps a replacement for apps like Basecamp or Dropbox.

Conclusion

Now that you’ve read this post, hopefully you can now successfully create a group on your own.

On a future post I’ll debate whether you should have a Facebook Profile, Page or a Group for your business…..or maybe all of the above!

Thanks for reading and visiting my website.

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Dedicated to your success,  

Miss Carla

Carla Moore Speaks

Stay Connected With Me:
email: misscarlamoore@gmail.com
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Can You Target Facebook Groups With Facebook Ads…What’s The Trick?

Okay so I’ve wondered for a long time now if it’s possible to target specific Facebook Groups with Facebook Ads.

The short answer to the question however, is: no you can’t. 

Damn. It’s simply not an option that Facebook provides.

Although Facebook doesn’t natively give you the option to target Facebook Group Audiences there is a workaround to achieve this.

You can target people who like certain pages and have particular interests, but there’s never been a direct way to target other Facebook Groups with Facebook Ads.

BUT!!!

I have a secret to share how you can target groups with your ads. 

It’s a teeny bit of extra work but hey…it could be worth it…

Ready? Ok, let’s dive in!

So here’s the trick for how to target Facebook Groups with your Facebook Ads….

Step One: The first thing you’re gonna do is post a video (either Facebook Live or native video is fine) on your Facebook Business Page, as your Facebook Business Page.

Note: It is important that the video you create provides significant value to the users you’re targeting and isn’t a hard sell. This will minimize the potential that the group admins will ban it and that it will accrue a lot of views.

Step Two: Once you’ve posted this video to your Facebook Business Page, you need to go and immediately HIDE it from your page’s timeline. (stay with me!)

The source of the video is going to be your Facebook Business Page, but you don’t want it to actually be visible through your business page itself…I’ll get to why that is in a sec!

Step Three: Okay! Now that you’ve posted a video onto your business page as your business page and have hidden it from your business page feed, you’re now going to go to that video post that you made on your business page …and SHARE that post into the specific groups that you’d like to target. 

NOTE: You will need to share the video from your personal profile page, since business pages cannot post inside groups. 

From here, you’re going to let the views pile up for this particular post that you’ve shared into a specific group or groups!

TIP: Increase engagement and reach on your post (in order for this strategy to work, you want as many people as possible in the group seeing your video) by responding to comments, asking questions, etc.

This will boost the views within the group and therefore increase the audience you’re going to be able to reach in Step Four. 

The goal is to get only the people in these groups that you want to target watching your video, which is why we hid the post from the public on your Facebook Business Page.

You’re welcome. You can thank me later.

Step Four: Here’s where the plot thickens…

And you assert yourself as a Facebook Ads rockstar…

Now you’re going to create a custom audience in your Ads Manager of people who actually watched that video. And if the only place the video is publicly available is in the Facebook Groups you shared it in…then voila….you are essentially now able to build a custom audience of people who are members of certain Facebook Groups. 

Since the only place the video can be viewed is in the group where you ‘published’ it…you will create a custom audience of those that have viewed it in your target group. First go the audience section of your business manager and select create custom audience. Then select video:

Facebook-create a custom audience

To do this:

  1. Open Ads Manager
  2. Navigate to Audiences
  3. Create custom audience based on video engagement
  4. Choose the specific videos that you shared in targeted groups

*You can choose people based on the percentage of time they spent watching your video, segmenting your audience by people who watched 25%, 50% or more. Pretty incredible right? 

Facebook-Create a custom audience

So that’s the whole kit and caboodle on how to target Facebook Groups with your Facebook Ads!!!!!

Go and apply!!! 

Hope this helps.

Did you enjoy this and get value?

If so, please share on Facebook.

Dedicated to your success,

Carla Moore Speaks

Miss Carla
Stay Connected With Me:
email: misscarlamoore@gmail.com
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Have Questions? Click here to chat with me on Facebook