How To Position Yourself As An Authority Online-5 Ways

Yes, nearly everyone has the ability to be a leader, an authority or an expert in their niche.

Remember you don’t need to know everything about your topic to be considered an expert – you just need to know more than the average person.

There a number of effective ways to position yourself as a thought leader in your niche without spending a fortune on marketing.

There are so many choices and options today when people are looking to solve a challenge or problem.

So just how do they make that choice?

They go to the trusted expert or authority who has built a relationship with them and has proven their expertise on their topic.

So when your community needs someone that offers the products or services that you do, will you be the authority that they turn to?

Perhaps you are unsure on how to establish yourself as an authority on your topic?

Fear not.

I am going to share five guaranteed ways you can position yourself as a trusted authority with your community, industry and/or topic.

How To Position Yourself As An Authority Online

5 Tips To Become an Authority On Your Niche Topic + Bonus

1. Focus on a Niche

Don’t be a Jack-of-all-trades and master of none.

If you want people to see you as authority, specialize in something. Pick a niche that narrowly focuses in on your ideal clients and what they need or want.

For example, while I provide a variety of social media marketing and content marketing services, my specialty and what I’m best known for is Facebook. This is where 80% of my focus and energy is spent and what many people recognize me for.

The benefits of being so specialized is that you can really focus in on solving the specific challenges and needs of your ideal clients.

With this level of specialization, you are also better able to personalize your message to speak directly to your ideal clients and connect with them emotionally, which is vital to your success in becoming an authority.

Remember, people want and expect personalization today. They want a message that speaks directly to them and their needs.

So how do you choose your niche?

There is no one-size-fits-all answer, but here are some questions you can ask yourself to help you:

  • What do your customers want and need most?
  • What are their pain points, that is, their most important problems that they need to solve?
  • Where do they hangout online?

Customers are looking for solutions that actually work and offer good value for money. They are constantly asking the question, “What’s in it for me?”

With so many websites and businesses online, you need to answer that question from the moment they show up at your website or discover one of your products online.

Don’t be afraid to experiment until you find the right niche for your business and community.

2. Choose the Right Social Channels

Once you have chosen your niche, you must also select the right social channels to share your knowledge and expertise. You don’t want to waste your time sharing your knowledge in places where your community is not spending time.

While you will always want to have a website full of helpful content and to build an email list (two things which you own and control), you will need to determine what, if any other online channels are being used by your community including which social media channels.

Do they spend their time of Facebook, Twitter, Instagram, LinkedIn, YouTube, Snapchat or somewhere else?

You also need to consider how your community prefers to consume content.

Do they prefer articles, graphics, podcasts, videos, live streaming, eBooks or another form of content?

We’ll talk about this next.

Knowing this will not only increase the engagement around your content but it will also help you choose the right social media platforms to attract the right audience.

How To Position Yourself As An Authority Online

3. Provide Real Value

What do I mean by “real”?

By real, I mean it needs to be seen as (and experienced by) your ideal clients, existing customers and community at large as being of value to them.

What you think has value is meaningless. It is all about what your community values.

Always ask yourself, “What’s in it for them”.

At the end of the day, people all think WIIFM (what’s in it for me) when they are looking at what you or anyone else is providing.

Think about this from their perspective. If there is no clear benefit for them, then they will most likely not waste their time as there is so much competing for their time and attention.

Start with your website. Make sure your website has information on every product and service you offer. Include a Marketplace that links to every product. Your site needs to look professional, with an easy-to-use layout that is mobile-friendly.

Your niche-related content must be worth taking the time to read. Just because it is free does not mean it should be junk. In fact, publishing impressive niche content regularly is a great way to position yourself as a thought leader.

Depending on your goal, industry and community, some other great ways to provide value is to create content such as:

  • blog posts
  • infographics
  • podcasts
  • checklists
  • reports
  • whitepapers
  • eBooks
  • videos
  • webinars

It also means not holding back. Share your best knowledge with your community.

You need to give them your best insider tips and tricks.

Now you may worry that by giving all your knowledge away that they won’t need you or that you might lose potential sales.

The opposite is true.

Those who will take and use your information to help themselves, often would not have been able or interested in paying for your services.  But by establishing yourself as an authority to them, they will happily recommend you to others – others who will happily pay you.

By providing those with the desire to pay for your products or services with the information they need to make an educated decision, you have not only established yourself as an authority but also built up the kind of trust that makes you a natural choice when they are ready to buy.

4. Be Consistent

Consistency is a key component to establishing your reputation as an authority and building the trust that comes with that reputation.

Being consistent proves that you are not a fly-by-night operation here to lure them in and take their money.

Reliability shows your community that you are a professional as well as an expert on your subject matter.

You must show your commitment to consistency in several ways.

Start with having consistent brand and a voice that you use in all of your content and marketing materials.

This helps people to get to know you and easily identify anything created by you.

It also requires you to be regular in creating and posting content that helps them to be more successful. Additionally, your community needs to know that they can count on you to reply to their messages and comments in a reasonable amount of time.

How To Position Yourself As An Authority Online

5. Engage Your Community

You can help cement your position as an authority with your community by being open and engaging with your community.

Use your site as a lead generation tool in order to build your email marketing list inside your community. In this way, you can communicate with your list on regular basis, presenting your niche customers with information, products and services that will prove you know what you are talking about.

The products you promote can be yours, or affiliate products you are selling for a commission. They might also be Joint Venture (JV) products you are promoting to your community/list in exchange for your partner promoting your items to theirs.

In order to get people to sign up for a mailing list or inbox magazine these days, you need to go beyond the free newsletter offer and give away a compelling special report that website visitors can download that will be packed with information (and links to buy products) related to your niche.

Your special report/video/training, etc, should solve one big problem your target market has. Aim for a broad topic most people interested in your niche will be eager to read, and even to pass on to others via email or social networks. 

This doesn’t just mean responding to comments and answering questions.

You need to ask your community what is important to them and what they need and then follow through based on that conversation.

Make an effort to celebrate the wins of individuals with your community as well as share the content that they create when relevant and appropriate.

Being the authority on your topic does not mean that it is all about you or that you know everything.

Don’t be afraid to say “I don’t know the answer to that but I will look in to that for you.”


I purposely saved this one for last, because it will require the most thought, work and execution.


One of ‘the’ best ways to give yourself instant expertise is to write a book and publish it on Amazon. It doesn’t have to be an encyclopedia of everything you know about your niche.

Many bestselling books are usually ones with “How To” somewhere in the title, offering real solutions to your readers.

Publish it as an e-book through the Kindle Digital Platform first. If there is enough demand, publish it in paperback as well. Get a great cover designed for $5 on

Becoming a leader, expert or an authority in your niche is easy if you give your prospects what they want and need, and show you are in the know about all the top products and services available.

Now go and apply!!! 

Hope this helps.

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Dedicated to your success,

Carla Moore Speaks

Miss Carla
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